Your buyers ask ChatGPT now. We make sure it answers with your name.
Done-for-you authority campaigns for B2B SaaS & FinTech: original research, surveys, and interactive tools — pushed via digital PR to earn Tier-1 coverage, brand mentions, and AI citations. Live tracking. No black boxes.
🛡 Ship-on-time guarantee · Placements floor on every campaign · Quarterly asset cadence
We told you the winds were changing. They've changed.
In 2024, we were on stages and sales calls with a deck called Winds of Change, arguing two things: Google would reward demonstrated experience over churned-out content, and your buyer's journey was scattering across platforms you don't control. Some people nodded politely. Here's where that landed in 2026:
The content marketing playbook your competitors are still running was built for a search engine that no longer sends the traffic. The question isn't “how do we rank?” anymore. It's “when the machine answers, does it answer with us?”
AI can summarize everything — except what only you know.
Cyrus Shepard analyzed 400+ winning and losing websites in the zero-click era. The single strongest pattern: 92% of winning sites owned something difficult to replicate — unique datasets, proprietary research, or specialized software. Sites with several of these traits won ~68–70% of the time; sites with none won 13.5% (SparkToro, April 2026). His advice, verbatim: “do real world stuff, because that's what the systems are trying to reflect.”
And the demand side agrees. Ahrefs studied 75,000 brands: branded web mentions correlate with AI Overview visibility at 0.664 — roughly 3x more strongly than backlinks (0.218) — and the top quartile of brands by mentions earned over 10x the AI visibility of the next (Ahrefs, May 2025). Princeton researchers found that quotations, statistics, and citations boost generative-engine visibility by 30–40% (GEO paper, KDD 2024).
“The currency of Google search was links… The currency of large language models is not links. The currency of large language models is mentions.”
Original Research
AI can summarize existing information. It cannot run your study. Publish the numbers and AI cites you instead of replacing you.
Proprietary Data
Open-data mining and benchmark surveys create datasets journalists must attribute — your name travels with every stat.
Interactive Tools
A calculator or scorer completes the task AI Overviews can only describe. Tools earn links, mentions, and repeat visits for years.
So the strategy writes itself: build the assets only you can build, then go earn the mentions. That's the Engine.
Assets journalists cite, buyers use, and LLMs quote.
Every quarter, we build from this menu — chosen for your positioning, your data, and the stories your market's journalists actually want.
Original Research Reports
Industry analyses built from public and proprietary data, packaged for coverage. Example: “The 2026 SaaS Churn Benchmark Report.” Journalists need a stat to anchor a story; your report becomes the stat.
Proprietary Surveys
Designed, fielded, analyzed, and published — a dataset that exists nowhere else. Example: “What 500 Seed-Stage Founders Actually Paid to Acquire Their First 10 Customers.” No one can fact-check you against data only you own. They can only cite you.
Interactive Mini-Tools
Calculators, quizzes, scorers, and mini-SaaS apps that complete a task AI answers can only describe. Examples: a SaaS Runway Calculator, a Pitch-Deck Scorer, an “Are You Series-A Ready?” diagnostic.
Open-Data Signal Mining
We mine public datasets — government releases, filings, platform data — for stories hiding in plain sight, published under your brand. This is how Centriq grew 515% on a public database. You don't need proprietary data to start; you need someone who knows where to dig.
Newsjacking Desk
Flagship tier only: SignalIQ-driven monitoring of breaking data and news, so your asset — and your commentary — lands while the story is live.
Build the asset. Earn the coverage. Extract five returns.
One framework, seven steps — repeated every quarter. You watch all of it happen in a live tracking sheet, same as every DMR engagement. And the delivery mechanism is the one channel the research keeps pointing back to:
“I am such a PR fan. The industry's been moving away from PR for, what, 30 years now… I still think PR is where it is at. I think AI makes PR more valuable than ever. I think mentions make PR more valuable than ever.”
Authority Audit & Angle Map
We map your defensible point of view, your data exhaust (product data, support tickets, public datasets in your space), and the journalists who cover your category. Output: a quarterly asset roadmap you approve before anything gets built.
Build the Asset
Research report, survey, or mini-tool — designed, produced, and reviewed with you. Ship-on-time guaranteed: if an asset misses its scheduled date, that month is free.
Package for Citation
Stats pages, quotable data points, schema markup, and citation-friendly formatting — the structure shown to boost generative-engine visibility by 30–40%. Every number gets a sentence a journalist can lift verbatim.
The Digital PR Push
A dedicated campaign per asset: personalized pitches to named journalists, blacklist-screened targets (the same 700+ domain standard as our Booster), sample-pitch approval before anything goes out, and every reply forwarded to your inbox.
The Distribution Layer
Social posts, an email sequence, visual packs, and — because LLMs over-weight them — seeding into the communities that train the models: Reddit, YouTube, podcasts, niche forums.
Extract the 5 Returns
Every placement gets worked through our 5-Return Framework: SEO authority (the link), AI/LLM citation (the mention), sales collateral (“as featured in”), investor proof (credibility VCs can Google), and social signal (share-worthy coverage).
Track, Report, Repeat
Live tracking sheet for placements and mentions; AI-citation tracking across ChatGPT, Perplexity, and Google AI Overviews (tier-dependent). What worked gets doubled; the next quarter's asset gets smarter.
Six compounding returns on one engine.
Reputation
Tier-1 coverage and named citations build the kind of credibility that can't be bought with ad spend — because everyone knows ads are bought.
AI Visibility
Your brand inside the consideration set when buyers ask ChatGPT, Perplexity, or Google's AI. Top brands appear in 55–77% of AI answers in their category — that set is real, and it's winnable.
Brand Equity
Mentions and co-occurrence: your name appearing next to your category, across hundreds of documents, is how both humans and LLMs learn you're the answer.
Conversions
Brands cited in AI Overviews earn 35% more organic and 91% more paid clicks. Authority isn't a vanity layer; it's pipeline.
Magnetism
Citable assets keep working: journalists return to your data, your tools collect links and leads for years, and inbound replaces some of your outbound.
Liberty
This is the done-for-you lane. You approve the roadmap and the sample pitches; we do everything else. Your founder hours go back into the product.
We've been building citable assets since before LLMs could read them.
Look at our case studies through the assets-and-mentions lens and the pattern is obvious — the wins came from things that were hard to replicate.
Organic growth built on a public DATABASE — a citable data asset, years before “GEO” had a name. The asset did what assets do: earned links, mentions, and compounding traffic.
View Case Study →Monthly revenue, on one earned-media + organic campaign. Earned coverage compounds; paid ads stop the moment you pause spend.
View Case Study →100+ PR links · 45K+ keywords · 30K+ monthly visitors. Authority built from zero, in public.
View Case Study →DR 43 → 58 · 50+ links · peak 1.5M monthly visitors.
View Case Study →We don't just recommend interactive assets. We build them — for ourselves.
SignalIQ, PressIQ, CoverageIQ, and JournoCollabIQ are live, free, public tools we designed, built, and shipped. When we say “we'll build you a mini-tool,” that's not a subcontractor promise — it's our own production line.
Built for founders with a point of view. Not for content-calendar shoppers.
- You're a venture-backed B2B SaaS or FinTech company, seed through Series B, with founder-led buying
- You have a defensible point of view — or data exhaust (product metrics, customer patterns, industry observations) we can turn into one
- You want your brand in the AI consideration set before your category's answers calcify without you
- You'd rather own citable assets than rent impressions
- You want “10 blog posts a month.” That's commodity content — the thing this entire page argues is now worthless
- You need guaranteed placement in a specific publication. Nobody can promise the NYT; anyone who does is lying to you
- You're pre-product with no operating history and no data — start with the Booster, or learn the system first
- You're in healthcare. Not our lane
Transparent tiers. Assets ship quarterly, billed monthly.
A standalone proprietary research study runs $25K+ on the open market. Data-led PR campaigns run $5K–$30K each. Mid-tier PR retainers run $5K–$15K/month — usually as a black box. Here's exactly what we charge and exactly what ships. A real asset plus a real PR push is a 60–90 day cycle, so assets ship quarterly — agencies that promise “an asset a month” are describing blog posts.
- 1 major asset per quarter — open-data research report or interactive mini-tool
- 1 digital PR campaign per asset
- Social posts + email sequence per asset
- Citation-friendly formatting (stats pages, schema, quotable data points)
- Live tracking sheet · inbox forwarding · sample-pitch approval · 700+ domain blacklist
- 10-placement floor per campaign, work-until-won
- 2 assets per quarter (e.g., report + mini-tool)
- 1 digital PR campaign per asset (2/quarter)
- Everything in Ignition, plus:
- Visual pack + ghostwritten founder LinkedIn posts per asset
- Monthly AI-citation tracking — ChatGPT, Perplexity, Google AI Overviews
- 10-placement floor per campaign, work-until-won
- 3 assets per quarter, incl. 1 full proprietary survey (design → field → analyze → publish)
- 1 PR campaign per asset + always-on newsjacking desk (SignalIQ-driven)
- Everything in Momentum, plus:
- Podcast + community seeding (Reddit, YouTube, niche communities)
- Quarterly GEO audit & brand co-occurrence report
- Monthly strategy call
- 10-placement floor per campaign, work-until-won
Pay quarterly upfront and take 5% off. Survey panel/respondent costs (Flagship) are passed through at cost, with a cap agreed upfront — transparent, like everything else here.
Two guarantees. And one thing we refuse to guarantee.
1 — The delivery guarantee. Every asset ships on its scheduled date, or that month's fee is waived. We control this 100%, so we guarantee it 100%.
2 — The performance guarantee. Every PR campaign carries a 10-placement floor — earned placements and mentions, blacklist-screened to the same 700+ domain standard as our Booster. If a campaign hasn't hit its floor within 90 days of asset launch, we keep pitching at no charge until it does. Still below half the floor at day 150? Pro-rated refund on that campaign's PR fee.
What we will NOT guarantee — read this part. We will not guarantee placement in a specific Tier-1 outlet, and we will not guarantee AI/LLM citations. Nobody controls what a model ingests. SparkToro's January 2026 study (600 volunteers, 2,961 runs) found AI tools return the same brand list less than 1 time in 100 — they're “probability engines.” Anyone guaranteeing you a ChatGPT citation in 2026 is selling you something they cannot deliver. What we do instead: build the assets the research says earn citations, then track your AI visibility every month and show you the trend line.
Earned Media Engine vs. everything else you could do with the budget.
| Feature | Earned Media Engine | Content Agency | Traditional PR Agency | DIY |
|---|---|---|---|---|
| Core output | ✓ Citable assets (research, surveys, tools) + earned coverage | ✗ Blog posts on your own site | ⚠ Press releases & relationship pitching | ⚠ Whatever your team has time for |
| AI-era logic | ✓ Built for mentions, citations & co-occurrence | ✗ Commodity content AI summarizes for free | ⚠ Mentions, but rarely formatted or tracked for AI | ✗ Usually invisible to LLMs |
| Transparency | ✓ Live tracking sheet, inbox forwarding, pitch approval | ⚠ Content calendar & monthly report | ✗ Black box; monthly call | ✓ Total (it's you) |
| Guarantee | ✓ Ship-on-time + placements floor with work-until-won | ✗ Deliverables, not outcomes | ✗ “Best efforts” | ✗ None |
| What you own after | ✓ Assets, data, tools, coverage — forever | ⚠ Articles on your blog | ✗ Relationships leave with the agency | ✓ Everything, if you finish |
| Typical cost | ✓ $4K–$10K/mo, asset included | ⚠ $3K–$10K/mo | ✗ $5K–$15K/mo retainers | ⚠ “Free” (your founder hours) |
| Time to value | ✓ First asset + campaign within a quarter | ⚠ 6–12 months of compounding (maybe) | ⚠ 30–90 days per placement | ✗ Depends entirely on you |
Common questions.
Is this GEO / AI-SEO?
It's the part of GEO that actually works — without the snake oil. Most “AI-SEO” services tweak on-page formatting and call it a day. The research says visibility in AI answers comes from brand mentions across the web (0.664 correlation vs. 0.218 for backlinks, in Ahrefs' 75,000-brand study), and mentions come from having something worth citing. We build the citable thing, then earn the mentions. Formatting is step three, not the strategy.
How is this different from Earned Media Booster?
The Booster wins you links from journalists' existing stories — we pitch your expertise into coverage that's already being written. The Engine builds the research, data, and tools that make journalists — and AI models — start their stories with you. Reactive vs. proactive. Many clients run both: the Booster for steady link velocity, the Engine for category authority.
Do you guarantee AI citations?
No — and nobody honestly can. SparkToro's 2026 study ran 12 prompts 2,961 times: there's less than a 1-in-100 chance an AI returns the same brand list twice. These are probability engines. What's real is visibility % — how often you appear across many runs — and that's exactly what dense, widespread brand mentions improve (top brands in a category appear in 55–77% of responses). So we guarantee what we control: assets ship on time, and campaigns hit a placements floor or we work free until they do. AI citations we track and report monthly — we'll show you the trend, not a fantasy “ranking.”
What if I have no data?
You have more than you think, and we can create the rest. Open-data mining turns public datasets — government releases, filings, platform data, job postings — into stories under your brand (that's the Centriq playbook: +515% on a public database). And surveys manufacture proprietary data: we design, field, and analyze them for you. “We have no data” is a starting condition, not a blocker.
Why quarterly assets instead of monthly?
Because a real research report or tool plus a real PR push is a 60–90 day cycle. Agencies promising an “asset” every month are shipping blog posts with better fonts. We'd rather ship one thing journalists actually cite than four things nobody does.
Who owns the assets and the tools?
You do. Reports, survey data, and coverage are yours permanently. For interactive mini-tools, ownership and hosting are agreed per engagement — we build to hand off, or host and maintain on your subdomain. Either way, the asset is yours.
Do backlinks still matter, or is it all mentions now?
Both — and we'd be lying if we said otherwise. Google rankings remain the strongest single predictor of ChatGPT brand mentions (0.65 correlation, per Seer Interactive), and links still drive rankings. The good news: a citable asset earns both at once. Journalists link to data, and the resulting coverage creates the brand co-occurrence LLMs reward. Links AND mentions, from one asset.
How much of my time does this take?
A few hours per quarter. You approve the asset roadmap, review sample pitches before anything goes out, and (if you want) lend a quote. We handle research, build, pitching, distribution, and reporting. This is the done-for-you lane — that's the point.
Reactive links. Proactive authority. Or learn the system itself.
Everything we sell runs on the same earned-media methodology. The only question is who operates it. Pick your lane — every one is pay-for-proof.
Earned Media Booster
We pitch your expertise into journalists' existing stories. $449 per live link, 10-link minimum.
Explore the BoosterEarned Media Engine
We build original research, surveys, and tools — then earn the Tier-1 coverage and AI citations they deserve. From $4,000/mo.
You are hereEarned Media OS
The methodology behind both services — installed in your team, so the capability stays in-house forever. From $2,000.
Explore EMOSThe AI consideration set in your category is forming right now. With you or without you.
Every quarter you wait, more answers calcify around competitors' names. Build the assets only you can build — and let us earn the mentions they deserve.
Questions? Email us at irfan@dmr.agency
30-minute call · No pitch deck, just an honest fit assessment · Quarterly cadence, transparent tiers
Pick a time that works for you.
30 minutes · Google Meet · No pitch deck, just an honest conversation.