What's your Domain Rating?
Enter any domain to see its Ahrefs Domain Rating — a 0–100 read on backlink authority. Free, instant, no login.
Data: Domain Rating by Ahrefs · 0–100 scale
A quick score for backlink authority.
In plain English: Domain Rating (DR) is Ahrefs' way of summing up how strong a website's backlinks are on a single 0–100 scale. The more high-quality sites link to you — and the stronger those sites are — the higher your DR. Here's what it does and doesn't tell you.
What DR actually measures
Domain Rating is Ahrefs' 0–100 score of how strong and trustworthy a site's backlink profile is, compared to every other site in their database. It's a relative benchmark, not an absolute grade — a DR 60 site simply has a stronger link profile than most DR 40 sites.
It's logarithmic
The scale gets steeper as it climbs. Moving from DR 20 to 21 is fairly easy; moving from 70 to 71 is dramatically harder and takes far more high-quality links. So don't expect a straight line — early gains come quickly, top-end gains are earned slowly.
What DR is NOT
It is not a Google ranking factor — Google doesn't use Ahrefs' score. It's also not your traffic, and it's not Moz's Domain Authority (DA), which is a different company's metric. Treat DR as a useful third-party benchmark, not gospel.
Why it's worth tracking
Higher DR generally correlates with ranking power and the link equity you can pass to your own pages. It's handy for benchmarking against competitors, vetting link & PR opportunities (is this publication actually authoritative?), and tracking your authority growth over time.
DR goes up when the right sites link to you.
There's no shortcut and no button to press. The only durable way to raise Domain Rating is to earn high-quality backlinks from authoritative, relevant websites — the kind that editors place because your insight is worth citing, not the kind you buy. That's exactly what digital PR and earned media deliver: real mentions and links from publications people (and search engines) already trust. Cheap link schemes move the number briefly and put you at risk; earned links compound and stick.
Earn the links that move the number.
Earned media and digital PR are how you earn links from sites like Forbes, MSN, and Mashable — the placements that raise Domain Rating and get you cited by AI. See how we do it.
Real editorial links · Earned, never bought