Get 10 PR story angles journalists would actually cover.
Enter your industry and what makes your brand different. We'll generate 10 data-driven angles, the kind editors run because the data is the story, not your product. Free, no login.
10 angles, built to be pitched.
Each angle is a starting point to research and source, not a verified stat. The first two are below; enter your email to unlock the rest and email yourself a copy.
Unlock all 10 + email yourself a copy
Enter your email to reveal angles 3-10 and get the full set in your inbox. Occasional earned-media tips too. Unsubscribe anytime.
Journalists want a story, not a sales pitch.
The brands that earn coverage in top-tier press don't pitch their product. They bring the press a finding worth reporting. Here's the thinking behind every angle this tool produces.
What makes a PR angle land
A pitch lands when it leads with a number, trend, or surprising finding, not your product. The brand is the source, not the subject. If a reader would click even if they'd never heard of you, a journalist will too.
Why data-driven PR works
Editors are flooded with promotional pitches and ignore almost all of them. Original data (a survey, a study, a public-data mashup) gives them a story their readers actually want, and gives you the credit (and the link) as the source.
Brand as source, not subject
The goal isn't a story about you. It's a story the press wants to run, where you're quoted as the authority behind the finding. That's what earns coverage in Forbes, MSN, and Mashable, and what AI assistants later cite.
These are angles to research
Every angle here is a starting point you need to source, not a verified fact. Don't publish a stat until you've run the survey or pulled the data. Pitch the finding once it's real. That's where the credibility (and the links) come from.
Pick the path that fits where you are.
A great angle is only worth the coverage it earns, and that coverage is what both buyers and AI assistants later cite. Pick the path that fits where you are.
Earned Media Booster
Reactive digital PR: we pitch your expertise to journalists on HARO, Qwoted and Featured, earning high-authority backlinks and brand mentions from DR 40-90 publications.
Earn the links → Done-for-you · Authority + AIEarned Media Engine
We make you the story: original research, proprietary data, and interactive tools that journalists cover and AI systems cite by name. The most direct path to getting named in ChatGPT and Perplexity.
Get cited by AI → Done-with-you · In-houseEarned Media OS
A guided, done-with-you cohort for founders that builds earned-media capability inside your own team. Not a course, not a retainer, you own the system forever.
Build it in-house →Keep going with the rest of the toolkit.
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Paste a headline or content idea and get a 0-100 score on how likely it is to earn editorial backlinks - across the 10 newsworthiness signals journalists respond to, plus specific fixes.
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Check any site's Ahrefs Domain Rating (0-100) - a quick read on backlink authority. Benchmark competitors and vet link & PR opportunities.
Open tool →Angles are the easy part. Landing them is what we do.
An angle is only worth as much as the placement it earns. We turn data-driven story ideas into real coverage and links in Forbes, MSN, Mashable, and the trades your buyers already trust.
Real editorial coverage · Earned, never bought