Will your content idea actually earn backlinks?
Paste a headline, content idea, or campaign concept and get an instant 0-100 link-worthiness score across the 10 newsworthiness signals journalists respond to, plus specific fixes to make it more linkable. Free, no login.
The 10 signals
How to make it more linkable
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Real coverage earned by DMR in ForbesMSNBusiness InsiderMashableEntrepreneurMarketWatchReader's Digest
Links are earned by newsworthiness, not luck.
Editorial backlinks, the kind that actually move authority, get placed when a reporter finds your content genuinely worth citing. Over years of earning coverage in Forbes, MSN, and Mashable, the same signals keep deciding what gets picked up and what gets ignored. This tool scores your idea against all ten.
01 · Timeliness
Is it tied to a current event, season, trend, or fresh data? Reporters link to what's relevant now. An undated, evergreen idea earns fewer links than the same idea pinned to this week's news.
02 · Original data
The single strongest driver of editorial links. A proprietary survey, study, or citable stat gives a journalist a story, and gives you the credit and the link as the source.
03 · Novelty / surprise
Counterintuitive findings get covered; obvious ones get ignored. If a reporter already knows the answer, there's no story to write and no reason to cite you.
04 · Broad relevance
Does it affect a large or clearly defined audience: a nation, an industry, a demographic? The wider and clearer the impact, the more outlets have a reason to run it.
05 · Emotional resonance
Awe, anger, curiosity, fear, delight: high-arousal emotion is what makes content get shared and picked up. Flat, neutral ideas rarely travel.
06 · Authority / credibility
A named expert, a real methodology, a recognised institution. Anonymous claims don't get cited; sourced, credible ones become the reference everyone links to.
07 · Practical utility
Tools, calculators, definitive guides, and rankings get bookmarked and referenced for years, earning passive links long after launch.
08 · Localization
Can the data be broken down by city, state, or region? Local-press pickup is often the biggest volume play in digital PR: one study becomes 50 local stories.
09 · Visual / embeddable
Maps, charts, and graphics a publisher can embed carry the backlink with them. Text-only ideas miss this entire channel of links.
10 · Productive debate
Staking a defensible position invites coverage and reaction. Bland consensus is unquotable, and needlessly inflammatory take-bait gets dismissed. The sweet spot is a real, defensible tension.
Want the data-driven campaigns these signals are built for? See Earned Media Booster and Earned Media Engine, or browse our case studies.
Pick the path that fits where you are.
A link-worthy idea is the raw material. Turning it into real coverage, and the AI citations that follow, is the work. Pick the path that fits where you are.
Earned Media Booster
Reactive digital PR: we pitch your expertise to journalists on HARO, Qwoted and Featured, earning high-authority backlinks and brand mentions from DR 40-90 publications.
Earn the links → Done-for-you · Authority + AIEarned Media Engine
We make you the story: original research, proprietary data, and interactive tools that journalists cover and AI systems cite by name. The most direct path to getting named in ChatGPT and Perplexity.
Get cited by AI → Done-with-you · In-houseEarned Media OS
A guided, done-with-you cohort for founders that builds earned-media capability inside your own team. Not a course, not a retainer, you own the system forever.
Build it in-house →Keep going with the rest of the toolkit.
PR Idea Generator
Enter your industry + USP and get 10 data-driven story angles journalists would actually cover.
Open tool → Free GEO · AI VisibilityAI Visibility Checker
Find out if AI assistants like Claude, ChatGPT, and Perplexity would mention your brand. Enter your brand and industry - get an instant score and 3 specific ways to improve.
Open tool → Free SEO · AuthorityDomain Rating Checker
Check any site's Ahrefs Domain Rating (0-100) - a quick read on backlink authority. Benchmark competitors and vet link & PR opportunities.
Open tool →Scoring an idea is easy. Earning the links is what we do.
This is exactly what we do for clients every day: DMR builds data-driven campaigns that earn links from real publications, not link farms. Bring us your idea and we'll turn it into coverage.
Real editorial links · Earned, never bought
Questions, answered.
What is a “link-worthy” content idea?
One that's newsworthy enough that journalists and publishers want to cite it, typically because it offers original data, a timely hook, a surprising finding, or a credible expert source. Link-worthy content earns editorial backlinks naturally instead of requiring you to ask for them.
How does the scorer work?
You paste a headline or content idea and it's evaluated against 10 newsworthiness signals, the same lens an editor uses to decide what's worth covering. You get an overall 0-100 score, a breakdown by signal, specific suggestions, and a sharper rewritten headline.
Is it free?
Yes. Your first score runs with no signup. It's a free tool from DMR.agency's earned-media team.
Does a high score guarantee backlinks?
No tool can promise links. A high score means your idea has the ingredients journalists respond to. Earning the actual coverage still takes solid execution and outreach, which is exactly what our Earned Media Booster and Earned Media Engine are built for.
Who built this?
DMR.agency is a remote-first earned media, digital PR and whitehat SEO team operating since 2013, with client coverage in Forbes, MSN, MarketWatch, Mashable, Yahoo and Reader's Digest.
Pick a time that works for you.
30 minutes · Google Meet · No pitch deck, just an honest conversation.