Generate clean schema markup.
Build valid JSON-LD structured data for Organization, Article, FAQ, Review, and Local Business, then copy it straight into your page. Live preview, validation hints, no login. It all runs in your browser.
Pick a type, fill it in, copy it out.
Tick the schema types you want, fill the fields, and your JSON-LD updates live on the right. Combine several types in one block if you like.
Add at least 2 complete question and answer pairs. Google retired FAQ rich results in May 2026, but FAQ schema still helps AI assistants and search engines understand your Q&A.
Review stars show for products and other eligible items, not for a business reviewing itself.
// Tick a schema type and fill in a few fields to see your JSON-LD here.
Suggestions to improve your markup
Paste the copied <script> tag into your page's <head>.
Tell search engines exactly what your page means.
Schema markup is structured data added to a page in JSON-LD format. It doesn't change what people see, but it gives search engines and AI assistants machine-readable facts that improve how AI tools cite you and can unlock rich results.
What schema markup is
Schema markup is structured data, a small block of JSON-LD you add to a page that spells out what the page is about in a language search engines understand. It doesn't change what visitors see; it gives Google, Bing, and AI assistants machine-readable facts about your business, content, and reviews.
Why JSON-LD is the format to use
Google explicitly recommends JSON-LD over older microdata. It lives in a single <script> tag in your page's <head>, so it's easy to add, edit, and keep separate from your visible HTML. Everything this tool produces is JSON-LD, ready to paste.
What it can earn you
Valid markup makes pages eligible for rich results like review stars, article cards, and business panels, which take up more space in search and get clicked more. Just as important, structured data gives AI assistants like ChatGPT, Claude, and Perplexity machine-readable facts so they cite you accurately instead of guessing.
Validate before you ship
Markup only helps if it's valid. After you paste your code into your page, run it through Google's Rich Results Test (the “Test in Google” button does this) to confirm it parses and is eligible for the rich result you're after.
Pick the path that fits where you are.
Schema makes your pages machine-readable; authority makes them trusted. Search engines and AI both reward the second. Here's how we build it, whichever path fits you.
Earned Media Booster
Reactive digital PR: we pitch your expertise to journalists on HARO, Qwoted and Featured, earning high-authority backlinks and brand mentions from DR 40-90 publications.
Earn the links → Done-for-you · Authority + AIEarned Media Engine
We make you the story: original research, proprietary data, and interactive tools that journalists cover and AI systems cite by name. The most direct path to getting named in ChatGPT and Perplexity.
Get cited by AI → Done-with-you · In-houseEarned Media OS
A guided, done-with-you cohort for founders that builds earned-media capability inside your own team. Not a course, not a retainer, you own the system forever.
Build it in-house →Keep going with the rest of the toolkit.
llms.txt Generator
Generate an llms.txt file so AI assistants like ChatGPT, Claude, and Perplexity can find and cite the right pages on your site.
Open tool → Free GEO · AI VisibilityAI Visibility Checker
Find out if AI assistants like Claude, ChatGPT, and Perplexity would mention your brand. Enter your brand and industry - get an instant score and 3 specific ways to improve.
Open tool → Free SEO · AuthorityDomain Rating Checker
Check any site's Ahrefs Domain Rating (0-100) - a quick read on backlink authority. Benchmark competitors and vet link & PR opportunities.
Open tool →Schema makes you eligible. Authority makes you cited.
Structured data helps search engines and AI understand your pages. Earned-media coverage in Forbes, MSN, and Mashable is what makes them trust and cite you. Earned Media Engine builds the authority that turns markup into mentions.