A transparent way to launch every campaign.
Whether you're considering working with us or looking to replicate our process in-house, this is exactly how we onboard every client to ensure maximum results from day one.
From kickoff to launch, in a proven framework.
Discovery & Goal Setting
We start by understanding your business, target audience, and specific goals — analysing your current authority, identifying key competitors, and mapping the media landscape in your industry. We define clear KPIs and success metrics that align with your broader business objectives.
Brand Positioning & Messaging
We develop your unique value proposition and craft compelling narratives that resonate with journalists and your audience — expert positioning statements, competitive angles, and a media-ready messaging framework that makes your pitches stand out.
Campaign Strategy Development
A comprehensive campaign roadmap tailored to your industry and goals: target publications, content themes, seasonal opportunities, and a 90-day tactical plan — every strategy backed by data and proven methodologies from previous campaigns.
Systems & Tools Setup
We establish tracking systems, reporting dashboards, and communication channels — campaign spreadsheets, monitoring tools, and custom reporting templates — so you have full visibility into every metric and activity from day one.
Team Alignment & Training
We make sure everyone understands the strategy and their role: stakeholder briefings, approval workflows, and communication cadences, plus training on our tools and processes so you're equipped to collaborate effectively.
Campaign Launch & Optimization
With everything in place, we launch and execute — monitoring performance daily, optimising on real-time data, and iterating on messaging and angles. Weekly check-ins keep you informed; monthly reports track progress against your KPIs.
See the system in action.
The same templates and reports we use with live clients.
Let's earn you some attention.
Pick the path that fits your team — done-for-you, done-with-you, or a quick recommendation.