Technology • Rideshare

How We Helped Grow Ridester from Zero to 1.5 Million Monthly Visitors

Ridester is a comprehensive resource for rideshare and delivery drivers - guides, tools, tutorials, and video courses. We helped build its organic traffic from scratch in a fiercely competitive niche.

Zero

Monthly visitors at the start

1.5M

Peak monthly visitors

Domain Rating reached

100s

Authority sites

Client

Ridester

Industry

Media / Ridesharing

Timeline

Several years, in multiple stints

Service

Content Marketing + Digital PR + SEO

The Challenge

Ridester started from zero in a crowded niche: advice for rideshare and delivery drivers, up against established media properties with years of head start. Founder Brett Helling needed a cost-effective way to build organic traffic - and to establish himself as a genuine thought leader in the rideshare space.

That meant earning authority, not renting it: not paid ads that stop the moment you stop paying, but useful content and third-party recognition Google trusts and readers remember.

The Approach

We worked with Ridester in several stints over the years, pairing content worth linking to with outreach that earned the links. The outreach ran on a pure pay-for-performance model - they only paid for placements we actually earned.

Media Kit Creation

Developed a comprehensive media kit - visual assets, brand guidelines, logo variations, typography, and official colors - for consistent representation across every publication.

Long-Form Guides & Power Pages

Wrote long-form guides and in-depth essays for rideshare and delivery drivers - the kind of pages that rank, get cited, and give journalists something worth linking to.

Long-form guidesPower pages

Visual Content Development

Created data-driven, highly shareable assets: two infographics built on RIDES report data, plus an interactive mapographic showing state-by-state rideshare earnings.

InfographicsMapographicRIDES data

Performance-Based Digital PR

Launched a pay-for-performance journalist outreach campaign on HARO, targeting high-authority business, tech, and finance publications with personalized pitches.

ForbesMashableReader's DigestDICECMSWire

The Results

The content gave journalists and readers a reason to link; the outreach made sure the right publications saw it. The results compounded long after each placement went live.

Monthly Visitors at Peak

1.5M

From zero to 1.5 million monthly visitors, built on content and earned media rather than paid ads - confirmed by founder Brett Helling below.

Domain Rating

Domain Rating increased to 58. DR is logarithmic, so each point is harder to earn than the last.

Authority Sites

100s

Coverage and links from Forbes, Mashable, Reader's Digest, and 100s of other authority sites - lasting, compounding authority.

Selected Placements

Ridester earned high-quality backlinks and mentions from the likes of Forbes, Mashable, Reader's Digest, and 100s of other authority sites. A few examples:

Publication	Article	DR	Monthly Traffic
DICE	The Secret Sauce of Motivating Recruiting Teams	81	399.4K
CMSWire	Are LinkedIn Groups Worth Your Marketing Resources?	84	62.7K
Your Parking Space	Top Ways to Earn A Side Income According to Experts	85	299K
Cornerstone	4 Ways to Turn the Tide From Outbound to Inbound Recruiting	78	58.3K

Syed Irfan Ajmal and his agency have helped us over the last several years on different content marketing & SEO projects. They have created power pages, infographics, mapographics, media kits for us, but their biggest weapon has been doing outreach to earn high-quality backlinks & mentions at scale from the likes of Forbes, Mashable, Reader's Digest, and 100s of other authority sites. The biggest success story in this regard has been helping to grow Ridester from zero to 1.5 million monthly UVs. While we did have another team to help with content creation, Syed and his team's expertise at doing customized outreach and earning quality whitehat backlinks day in and day out was critical to our phenomenal success and growth.