Addiction Treatment Center SEO: 709% Organic Traffic [in 2 Months]

INTRODUCTION

Employees ~ less than 50

GOALS

Initial Status

When Curednation came to us:

• Their DR (Domain Rating) was 1 [Source: Ahrefs]
• Their organic traffic was 400 per month [Source: Ahrefs]
• They wanted to leverage Digital PR (specifically media exposure and boosting thought leadership)
• They wanted to have an affordable solution

Related Thought Leadership Statistics

65% of buyers say thought leadership significantly changed the perception of a company, for the better, due to a piece of thought leadership

Source: Edelman

70% said it’s very important that thought leadership motivates the reader to take action and 71% said educational content counts as thought leadership

SOURCE: Surveymonkey

SEO Campaign Goals for Drug Rehab Center

Thus based on the above requirements, we came up with these goals for our SEO campaign:

• Devise a Performance Marketing based Journalist Outreach campaign whereby the client would pay for earned citations only (such a pay-for-performance model has been at the core of all our Digital PR and Offsite SEO endeavors) 
• To increase Curednation’s DR as it’s the main indicator of whether your website will be able to rank well on search engines
• To grow their organic traffic as it represents users who have actively sought out their content or offerings, leading to higher conversion rates and long-term brand visibility
• To boost the personal brand of Trent Carter (Founder of Curednation, Nurse Practitioner, FNP-BC, CARN-AP) as a thought leader and further establish Trent’s credible authority within the Drug Rehab and Addiction Treatment industry.

PROCESS

Keeping Curednation’s goals in mind, our Pay-for-Performance campaign focused on earning high-authority and legit natural backlinks for them,  by sending personalized pitches to journalists on various Journalist Outreach platforms such as: 

• Connectively (formerly known as HARO or Help a Reporter Out)
• Featured
• Helpab2bwriter

RESULTS

Within only two months of working with Curednation, we achieved the following spectacular results:

More Than 50 High-Quality Digital PR Links via HARO

WEBSITE	ARTICLE TITLE	ANCHOR TEXT	DOMAIN RATING (DR)	ORGANIC TRAFFICC/MO
Healthline	The Risks and Effectiveness of 5 Popular ‘Budget Ozempic’ Alternatives for Weight Loss	Curednation	92	99.1 M
The Mirror	EXCLUSIVE: Doctors share the five steps to treating Season Affective Disorder this winter	Cured Nation	90	315K
MSN	How to cut back on your drinking: find our tips here	Curednation	92	28.1 M
Consumer Health Digest	Does A High Protein Diet Help With Weight Loss?	Trent Carter	68	3.1 K

Founder Quoted in MSN

Average DR of Earned Links = 35

AVERAGE DR OF TOTAL EARNED LINKS

35.87

Client Website’s DR Boosted from 1 to 27

The DR increased from 1 to 27 within 2 months.

That’s a 2,600% increase in DR within only 2 months!

According to research, 42% of companies took more than three months to witness a noticeable increase in their DA scores.
What makes this even more impressive is the fact that:

DR is on a logarithmic scale; which means that it takes much more effort to increase DR from 2-3 than it takes to increase DR from 1-2, and so on and so forth.

Given the above tough challenges, it was highly satisfactory that we were able to increase the DR from 1 to 27 in less than two months.

DR Increase Screenshot

Organic Traffic Increased by 709%

INITIAL ORGANIC TRAFFIC	INCREASED ORGANIC TRAFFIC	%AGE GROWTH (in ~2 months)
400/mo	3,236/mo	709%

[Screenshot] From 400 to 3,236 Monthly Visitors in 2 Months

Here is how this impressive increase materialized in real time in the early part of 2024: 

CLIENT’S TRUST PILOT REVIEW

The founder of Curednation, Trent Carter, shared his testimonial on our agency’s Trustpilot:

SUMMARY 

So as can be seen our pay-for-performance Journalist Outreach service delivered these benefits: 

1. increased organic traffic (on a budget that wasn’t backbreaking) 
2. massive boost in DR in no time
3. Strengthening the personal brand of the brand’s top executive as a thought leader, expert, and authority within preferred industry and general digital media

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