Case Study — All Case Studies
E-commerce • Home Goods

ALRUG: $250K+ Revenue and 300% Growth via SEO

ALRUG is an online retailer specializing in premium handmade rugs with an average order value of $1,000. Despite exceptional products, they struggled for visibility in a competitive e-commerce landscape. Our years-long partnership changed that.

$250K+
Annual revenue
300%
Revenue growth in 12 months
$1,000
Average order value
8%
Traffic from power page
Client
ALRUG
Industry
E-commerce / Home Goods
Location
USA
Service
SEO + Content + Backlinking

The Strategy

A three-pronged approach combining content authority, visual link building, and technical SEO.

01

4,000-Word Power Page

Created a definitive, comprehensive resource establishing ALRUG as the authority on premium handmade rugs — now drives 8% of total site traffic before active promotion.

02

Infographic Link Building

Designed and promoted a custom infographic attracting high-quality backlinks from interior design and home goods publications, boosting domain authority and referral traffic.

03

Technical & On-Site SEO

Technical optimization, on-site SEO improvements, and email outreach for backlink acquisition across high-intent product terms.

Content MarketingTechnical SEOEmail Outreach

The Results

A multi-year partnership delivered sustained, profitable growth — not a temporary spike.

Annual Revenue
$250K+

Sales increased 300% within 12 months, taking the business to $250,000 in annual revenue — with an average order value of $1,000.

Revenue Growth
300%

Achieved within just 12 months through content, SEO, and link building.

Power Page Traffic Share
8%

The comprehensive guide drives 8% of total site traffic — before active promotion.

Video testimonial from Yasir Hussain Sheikh, Founder of ALRUG
Working with DMR.agency has been transformational for our business. The strategic approach to SEO and content marketing didn't just increase our traffic — it brought us the right kind of customers who appreciate quality and are ready to invest in premium handmade rugs. The results speak for themselves.
Yasir Hussain Sheikh
Founder, ALRUG
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