International Insurance: 32.8% Organic Traffic Growth in 3 Months
International Insurance helps educate consumers on global medical and travel insurance for expats (11–50 employees). A targeted cold email outreach campaign via Mailshake earned 7+ editorial placements from DR 51–72 publications.
The Approach
Starting from 47,190 monthly visitors, the client needed to scale without breaking budget. We ran targeted cold email outreach via Mailshake to health, travel, and insurance publications — earning editorial placements with real topical relevance to their expat insurance audience.
Placements Earned
| Publication | Article Topic | DR |
|---|---|---|
| Healthcare Business Today | Why Health Insurance Is Important For Expats | 72 |
| Easy Finance | Top 5 Tips for Choosing Your Expat Insurance | 64 |
| Pro Travel Blog | 3 Tips For Surviving A Road Trip | 61 |
| Health Blogging | 3 Exercises You Can Do At Home | 54 |
| Dr Prem | Three Ways to Stay Healthy As You Grow Older | 53 |
| Perfect Health Fit | 3 Tips for Healthy Eyes | 52 |
| The Art of Healthy Living | 4 Health Considerations Before Traveling | 51 |
The Results
In approximately three months, 7 premium links from DR 51–72 publications delivered 32.8% traffic growth.
From 47,190 to 62,709 monthly visitors — 15,519 additional qualified monthly prospects.
All DR 50+ publications in health, travel, and insurance sectors.
Healthcare Business Today — directly relevant to expat health insurance audience.
Key Takeaways
- Niche relevance matters — Health and travel links drove targeted insurance traffic.
- Quality beats quantity — 7 premium links from DR 50+ sites delivered 32% growth.
- Fast results are possible — 3 months to significant traffic increase.
- Budget-friendly scaling — Affordable approach for companies with 11–50 employees.
- Editorial context wins — Real articles beat directory listings every time.
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