International Insurance: 32.8% Organic Traffic Growth in 3 Months
International Insurance helps educate consumers on global medical and travel insurance for expats (11-50 employees). A targeted cold email outreach campaign via Mailshake earned 7+ editorial placements from DR 51-72 publications.
The Approach
Starting from 47,190 monthly visitors, the client needed to scale without breaking budget. We ran targeted cold email outreach via Mailshake to health, travel, and insurance publications - earning editorial placements with real topical relevance to their expat insurance audience.
Placements Earned
| Publication | Article Topic | DR |
|---|---|---|
| Healthcare Business Today | Why Health Insurance Is Important For Expats | 72 |
| Easy Finance | Top 5 Tips for Choosing Your Expat Insurance | 64 |
| Pro Travel Blog | 3 Tips For Surviving A Road Trip | 61 |
| Health Blogging | 3 Exercises You Can Do At Home | 54 |
| Dr Prem | Three Ways to Stay Healthy As You Grow Older | 53 |
| Perfect Health Fit | 3 Tips for Healthy Eyes | 52 |
| The Art of Healthy Living | 4 Health Considerations Before Traveling | 51 |
The Results
In approximately three months, 7 premium links from DR 51-72 publications delivered 32.8% traffic growth.
From 47,190 to 62,709 monthly visitors - 15,519 additional qualified monthly prospects.
All DR 50+ publications in health, travel, and insurance sectors.
Healthcare Business Today - directly relevant to expat health insurance audience.
Key Takeaways
- Niche relevance matters - Health and travel links drove targeted insurance traffic.
- Quality beats quantity - 7 premium links from DR 50+ sites delivered 32% growth.
- Fast results are possible - 3 months to significant traffic increase.
- Budget-friendly scaling - Affordable approach for companies with 11-50 employees.
- Editorial context wins - Real articles beat directory listings every time.
See what else we've built.
Three ways to work with us.
Pick the path that fits your team:
Earned Media Booster →
Done-for-you reactive PR links via HARO and Qwoted. Pay per link placed - no retainer.
Earned Media Engine →
Done-for-you authority campaigns - content, PR, and distribution handled end-to-end.
Earned Media OS →
Learn the system and execute in-house. Cohort-based, no ongoing agency retainer.
Not sure which path fits? Book a free discovery call →