Medicinal Cannabis Retailer: 90.72% Traffic Growth in ~5 Months
A Los Angeles-based medicinal-cannabis retailer — the #1 online cannabis coupon-code site for consumers and patients — needed an affordable way to grow organic visibility in a heavily restricted niche.
The Challenge
When the client came to us, their organic traffic was just 1,521 visitors/month (Ahrefs). They wanted an affordable way to grow visibility in the heavily-restricted medicinal-cannabis niche.
The Approach
Our campaign focused on earning high-authority, relevant backlinks through personalized journalist pitches and cold-email outreach via Mailshake — placements in CBD and cannabis publications (kept confidential at the client's request).
Selected Earned Links
| Website | DR | Monthly Traffic |
|---|---|---|
| The CBD Encyclopedia | 36 | 15 |
| The Joint Blog | 42 | 0 |
| Tonic | 46 | 555 |
| The Clinton Courier | 35 | 2.7K |
| Key To Study | 25 | 277 |
| Healthy Vix | 28 | 49 |
| Lisa Jeffs | 37 | 187 |
The Results
From 1,521 to 2,901 monthly organic visitors in roughly five months — driven entirely by earned, relevant backlinks.
The Takeaway
- Increased organic traffic on a modest budget through earned, relevant placements.
- Strengthened the brand executive's positioning as a thought leader within the cannabis space.
See what else we've built.
Three ways to work with us.
Pick the path that fits your team:
Earned Media Booster →
Done-for-you reactive PR links via HARO and Qwoted. Pay per link placed — no retainer.
Earned Media Engine →
Done-for-you authority campaigns — content, PR, and distribution handled end-to-end.
Earned Media OS →
Learn the system and execute in-house. Cohort-based, no ongoing agency retainer.
Not sure which path fits? Book a free discovery call →