What is C-O/R?
C-O/R is a term coined by DMR.agency to refer to any backlinks strategies other than HARO outreach and Digital PR. It may include techniques like:
- Skyscraper Technique
- Guest Posting
- Guestographic Outreach
- Link Insertion
Kicking off such a campaign can take a long time – especially if you are like DMR.agency and want to avoid toxic or harmful links. However, once it’s in motion, one can expect quality backlinks pretty much every day or every week (depending on your needs, budget, etc).
Steps of a Typical C-O/R Campaign
- Scrapping backlinks of sites
- Doing manual and automated review of those backlinks
- Finding email addresses of those sites and selecting the best email ID if we find multiple for the same site
- Crafting quality pitch sequences (may use personalization, humor, and more)
- Setting up campaign (via MailShake)
- Warming up the email IDs that we use for C-O/R
- Follow ups with interested linkreators
- Creating relevant articles that are a good fit both both Efani and the linkreators
- Review, editing and submissions of the articles
- Further followup if the site goes quiet, or has made any mistakes within the content