More than a 300% increase in Efani’s organic traffic in just three months using HARO links!

DESCRIPTION

GOALS 

When they came to us:

• Their DR (Domain Rating) was 31 [Source: Ahrefs]
• Their organic traffic was 128 per month [Source: Ahrefs] 
• They wanted to have an affordable solution

PROCESS

Keeping these goals in mind, our Pay-for-Performance campaign focused on earning high-authority and legit backlinks for them, by sending persuasive and personalized pitches to journalists on HARO (Help a Reporter Out).

RESULTS

Within only three months of working with them, we achieved the following results:

1. We  earned high-quality and relevant links for the client such as:

Website	Article	Anchor Text	DR	Traffic
Market Business News	20 Marketing Experts Share Their Best Marketing Tools for the Success of Digital Business	Efani	73	9.7k
Databox	Best Google Analytics Reports for Clients	Efani	79	53.3k
.Security Forward	Tips On How To Check If Your Home Network Is Secure	Efani	58	28
Savvy Cal	9 Google Calendar Hacks	efani	70	12.2k
Manychat	How to Use Instagram Insights to Fine-Tune Your Marketing Strategy	efani	81	94.2k
Motivosity	How to Be a Better Manager: 15 Simple Tips	efani	56	10.7k
One Community	9 Ways to Maximize Healthcare Benefits to Attract and Retain Talent	Efani	40	138
Audiense	8 best practices to grow your Twitter community | A Guide	Efani	76	467
Bulk.ly	HOW 11 BUSINESSES USE SOCIAL LISTENING TO INCREASE CUSTOMER RETENTION	Efani	69	56.7k

2. Organic traffic saw a phenomenal increase as shown below 

INITIAL ORGANIC TRAFFIC	INCREASED ORGANIC TRAFFIC	%AGE GROWTH (in ~3 months)
128/mo	595/mo	364.8%

Here is how this impressive increase materialized in real-time: 

SUMMARY 

So as can be seen our pay-for-performance Journalist Outreach service delivered these benefits: 

1. increased organic traffic (on a not-too-high of a budget) 
2. Strengthening the personal brand of the brand’s top executive as a thought leader, expert, and authority within preferred industry and general digital media

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