DMR.agency

Digital PR + Whitehat SEO

Texas Rehab Center: 71.48% Organic Traffic Increase

INTRODUCTION

This drug rehab center is a residential treatment facility in Austin, Texas. They focus on helping people chieve long-term recovery from addiction by addressing the root causes of addiction through a comprehensive range of care services.

Employees: ~51-200 

Project Duration: July 2020 to December 2020

GOAL SETTING

Before we review the goals, let’s look at where this Rehab center was initially: 

Initial Status

When the client approached us:

  • Their DR (Domain Rating) was 39 [Source: Ahrefs]
  • Their organic traffic was 8,121 per month [Source: Ahrefs] 
  • They wanted to have an affordable solution

Emphasis on Thought Leadership

Moreover, the client also wanted to leverage Digital PR (specifically media exposure and boosting thought leadership). 

  • “65% of buyers say thought leadership significantly changed the perception of a company, for the better, due to a piece of thought leadership“
  • “70% said it’s very important that thought leadership motivates the reader to take action and 71% said educational content counts as thought leadership“

Finalized Goals

Thus based on the above requirements, we came up with these goals for our SEO campaign:

  • Devise a Performance Marketing based Journalist Outreach campaign whereby the client would pay for earned citations only  (such a pay-for-performance model has been at the core of all our Digital PR and Offsite SEO endeavors) 
  • Using Journalist Outreach platforms (e.g. HARO aka Connectively) to quickly increase the website’s DR (Domain Rating)
  • To grow their organic traffic which typically has a higher conversion rate apart from being a more economical inbound marketing option as compared to outbound marketing channels.
  • To boost the personal brand of their founder as a thought leader and further boost his credibility, reputation, and social proof within the Rehab and Addiction Treatment Industry

PROCESS

Keeping these goals in mind, our Pay-for-Performance campaign focused on earning high-authority and legit backlinks for them, by sending persuasive and personalized pitches to journalists on HARO (Help a Reporter Out) on behalf of the client.

RESULTS

Within only six months of working with them, we achieved the following results:

More than 50 high-quality links for the client. These links can be classified into 2 types. Let us explain what each type was and why it was deemed necessary by the client. 

These were from super relevant articles and websites (and were typically earned via guest posting).

Guest Post Links Examples
WEBSITEDR (DOMAIN RATING)
  Unfinished Man60
The Healthy Voyager52
Mommy’s Memorandum55

We can’t share the URLs or titles of the actual articles that we earned a link from for this client (due to the confidentiality reasons shared at the start of this case study). However, these included articles on the likes of:

Hydrocodone addiction 
Mental health tips
Benefits of psychotherapy

These were links from more mainstream websites where, rather than looking for relevancy the client wanted to participate in whatever discussion was taking place in these high authority publications.

The client fully understood that, while these may not be relevant websites, getting quoted in such publications and earning backlinks from them had several benefits, like:

  • increase in Domain Rating
  • Increased organic visibility (i.e. free organic traffic from SEO)
  • Free publicity 
  • The founder’s personal brand was further solidified as a thought leader and industry expert who was deemed credible by the mainstream publications to get quoted in them. Gaining such social proof via the lower cost route of journalist outreach based earned media was key for the client.
WEBSITEDR (DOMAIN RATING)
CEO Blog Nation71
CMSWire84
Databox82
AVERAGE DR OF TOTAL EARNED LINKS44

Client’s Website DR Boosted from 39 to 44

According to research, 42% of companies took more than three months to witness a noticeable increase in their DA scores.

Also, as we often state, DR is on a logarithmic scale; which means that it takes much more effort to increase DR from 42 to 43 than it takes to increase DR from, say 41 to 42.

Given the above tough challenges and the available budget, it was highly satisfactory that we were able to increase the DR from 39 to 44 in less than six months.

Organic Traffic (Increased by 71.48%)

Organic traffic saw a phenomenal increase as shown below

INITIAL ORGANIC TRAFFICINCREASED ORGANIC TRAFFIC%AGE GROWTH (in ~2 months)
8,121/mo13,926/mo71.48%

[Screenshot] From 8,121 to 13,926 Monthly Organic Traffic

Here is how this impressive increase materialized in real time in 2020: 

Organic traffic
AHREFS graph showing a consistent and explosive increase in the organic traffic

SUMMARY 

So as can be seen, our pay-for-performance Journalist Outreach service delivered these benefits: 

  1. Increased organic traffic (on a not-too-high of a budget) 
  2. Decent increase in DR in no time
  3. Strengthening the personal brand of the brand’s top executive as a thought leader, expert, and authority within preferred industry and general digital media

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