The Challenge
Scaling organic visibility for a rideshare industry leader
About Ridester
Ridester is a comprehensive resource for rideshare and delivery drivers and customers, offering a mix of informational guides, tools, tutorials, and video courses. When they approached us in September 2017, they needed a strategic partner to accelerate their organic growth.
Company Size: Less than 10 employees
Campaign Duration: Sep 2017 – Mar 2019
Initial Status
- Domain Rating: 43
- Monthly Organic Traffic: 102,939 visitors
- Challenge: Needed cost-effective solution to compete in competitive rideshare space
- Goal: Establish founder Brett Helling as thought leader while scaling visibility
Our Strategic Approach
A multi-faceted digital PR campaign focused on earned media
Media Kit Creation
Developed a comprehensive media kit including visual assets, brand guidelines, logo variations, typography standards, and official brand colors to ensure consistent representation across all publications.
Visual Content Development
Created data-driven visual assets designed for maximum shareability and media pickup:
- 2 comprehensive infographics based on RIDES report data
- 1 interactive mapographic showing state-by-state earnings
- Complete written content for each visual asset
Performance-Based Digital PR
Launched a pay-for-performance journalist outreach campaign using HARO (now Connectively):
- Targeted high-authority publications in business, tech, and finance
- Personalized pitches to journalists seeking expert commentary
- Client only paid for successful earned placements
- Focus on establishing Brett Helling as industry thought leader
Visual Assets Created
Data-driven content designed for media pickup
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Results That Speak
Measurable impact across all key metrics
50+ High-Authority Backlinks Earned
Secured placements in top-tier publications with massive organic reach:
| Website | Article Title | DR | Monthly Traffic |
|---|---|---|---|
| DICE | The Secret Sauce of Motivating Recruiting Teams | 81 | 399.4K |
| CMSWire | Are LinkedIn Groups Worth Your Marketing Resources? | 84 | 62.7K |
| Your Parking Space | The Top Ways to Earn A Side Income According to Experts | 85 | 299K |
| Cornerstone | 4 Ways You Can Turn the Tide From Outbound to Inbound Recruiting | 78 | 58.3K |
Domain Rating Growth
Achieved significant DR increase on logarithmic scale:
Note: DR uses a logarithmic scale, making each point significantly harder to achieve at higher levels.
Organic Traffic Explosion
Unprecedented growth in organic visibility:
Source: Ahrefs organic traffic data, verified across campaign period.
Traffic Growth Visualization
Ahrefs data showing explosive growth in both domain authority and organic traffic throughout 2018-2019
Client Testimonial
Verified review from Trustpilot
Campaign Summary
Key takeaways and strategic advantages
Cost-Effective Growth
Pay-for-performance model ensured Ridester only invested in proven results, maximizing ROI while minimizing risk.
Sustainable Authority
50+ high-authority backlinks from tier-1 publications created lasting domain authority that continues to compound over time.
Thought Leadership
Established Brett Helling as recognized industry expert, opening doors for future media opportunities and partnerships.
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