0 to 1.5 Million Unique Monthly Visitors Within a Year!

INTRODUCTION

Employees ~ less than 10

GOALS

Initial Status

When Ridester approached us:

• Their DR (Domain Rating) was 43 [Source: Ahrefs]
• Their organic traffic was 102,939 per month [Source: Ahrefs]
• They wanted to help with their media kit creation
• They wanted to further grow their DR and organic traffic
• They wanted to have a cost-effective solution

Final SEO Campaign Goals

Thus based on the above requirements, we came up with these goals for our SEO campaign:

• We decided to create an infographic and a mapographic for them based on their RIDES report
• We created a strategy that provided a push for the RIDES report using Digital PR (primarily HARO)
• Use a Performance Marketing based Journalist Outreach campaign whereby the client would pay for earned citations only 
• To increase their DR as it’s the main indicator of whether your website will be able to rank well on search engines
• To grow their organic traffic as it represents users who have actively sought out their content or offerings, leading to higher conversion rates and long-term brand visibility
• To boost the personal brand of Brett Helling(Founder of Ridester) as a thought leader and further establish his credible authority within the rideshare industry

PROCESS

Keeping Ridester’s goals in mind, we came up with the following strategy:

Media Kit Creation

We helped Ridester in creating a comprehensive media kit including all visual assets (logo, font size, official name, brand colors, etc). We designed it using the content provided to us by the client. 

Infographics Creation

We created the following two infographics and wrote content for them as well.

Mapographic Creation

We created the following mapographic and wrote its content as well.

Digital PR Backlinks with HARO

Our Pay-for-Performance campaign focused on earning high-authority and legit backlinks for them,  by sending personalized pitches to journalists on HARO (now known as Connectively).

RESULTS

During our tenure with them, we achieved the following results:

50+ High Authority Digital PR Backlinks

More than 50 high-quality links from the likes of 

WEBSITE	ARTICLE TITLE	ANCHOR TEXT	DOMAIN RATING (DR)	MONTHLY ORGANIC TRAFFIC
DICE	The Secret Sauce of Motivating Recruiting Teams	Ridester	81	399.4K
CMSWire	Are LinkedIn Groups Worth Your Marketing Resources?	Ridester	84	62.7K
Your Parking Space	The Top Ways to Earn A Side Income According to Experts	Ridester.com	85	299K
Cornerstone	4 Ways You Can Turn the Tide From Outbound to Inbound Recruiting	Ridester	78	58.3 K

Brett Helling’s Quote in a High DR Website

Here’s an example of Brett Hellingt being quoted in a high authority publication thereby boosting Ridester’s SEO and PR Visibility apart from strengthening Brett’s brand as a thought leader.

DR Increase from 43 to 58

It should also be noted that DR is on a logarithmic scale; which means that it takes much more effort to increase DR from 2-3 than it takes to increase DR from 1-2.
Given the above tough challenges, it was highly satisfactory that we were able to increase the DR from 43 to 58 within a year.

Traffic Increase from 102K to 577K/mo

Organic traffic saw a phenomenal increase as shown below:

INITIAL ORGANIC TRAFFIC	INCREASED ORGANIC TRAFFIC	%AGE GROWTH
102,939/mo	577,150/mo	460%

Traffic Chart [Screenshot]

Here is how this impressive increase materialized in real-time within years 2018 and 2019: 

CLIENT’S TRUSTPILOT REVIEW

The founder of Ridester, Brett Helling, shared his testimonial on Trustpilot:

SUMMARY 

So as can be seen our pay-for-performance Journalist Outreach service delivered these benefits: 

1. increased organic traffic (on a budget that wasn’t backbreaking) 
2. massive boost in DR in no time
3. Strengthening the personal brand of the brand’s top executive as a thought leader, expert, and authority within preferred industry and general digital media

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