DR Skyrockets from 8 to 43 with HARO
How we helped a sustainable water bottling company build massive domain authority through strategic journalist outreach — in just 6 months with a limited budget
Introduction
We worked with a Texas-based water-bottling FMCG retailer which:
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Has one of the world’s largest water-harvesting facility
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Has a sustainable approach to water harvesting
Partnership Context
This project was executed through our white-label partnership with DigiTech Web Design Agency, led by Darryl Stevens. We provided the specialized HARO outreach and digital PR strategy while DigiTech managed the overall client relationship.
Due to our white-labeling partnership with a Texan agency on this project, we can’t disclose the client’s name.
Process
The client sought high-quality digital PR backlinks from authoritative websites—something typical outreach companies can’t provide. Instead, these companies often rely on automated emails and link farms for low-quality backlinks.
Here’s What Set’s Us Apart [Our 3-Step HARO Outreach Process]
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We select queries and websites based on criteria agreed upon with the client.
These queries are posted on HARO by journalists who need subject matter experts to provide insights for their upcoming story. -
We manually craft personalized pitches as the client’s PR representative.
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The client then receives backlinks and citations in top publications like Forbes and Business Insider.
And the results, as you’ll see next, validate their decision.
Results
We were able to boost this FMCG client’s SEO authority quite rapidly.
The below screenshot shows how their DR (Domain Rating) went from 8 to 43 in only 6 months (with a small budget).
Domain Rating (DR) uses a logarithmic scale from 0-100, not a linear one. This means going from DR 8 to DR 43 is exponentially harder than the numbers suggest. Each point becomes progressively more difficult to achieve — making this 437% increase in just 6 months particularly impressive, especially on a limited budget.
What’s more important is that we could do so in no time of 6 months (a short time considering their status as a new company and a limited budget).
Backlinks Outreach Process
By doing journalist outreach through HARO (now called Connectively), we were able to earn this client several high authority natural backlinks.
NOTE: This client had quite a small budget. For a bigger budget, we can increase the DR much sooner.
Examples of Earned Links
While we can’t disclose the actual backlinks we earned due to the aforementioned confidentiality reasons, we can share 2 things with you:
1. Links or Mentions from Authority Publications
[Screenshot] DR of Earned Links
DR of some of the links earned included:
Summary
In short, this client was able to see an impressive increase in their website’s SEO authority in a short time and with a limited budget. This was made possible due to our pay-for-performance HARO (now called Connectively) outreach service which earned them high quality natural Digital PR backlinks.
Want Results Like These?
If your team wants results like this, here are the two smartest ways to work with us:
Delegate strategy, positioning, and outreach to us — we handle it end-to-end.
Learn the process, acquire the skills, and execute in-house without an agency retainer.
Not sure which path fits your team? Get a recommendation →