[Authority Booster] DR Skyrockets from 8 to 43 [with HARO]

INTRODUCTION

We worked with a Texas-based water-bottling FMCG retailer which:

• has one of the world’s largest water-harvesting facility
• has a sustainable approach to water harvesting

PROCESS

The client sought high-quality digital PR backlinks from authoritative websites—something typical outreach companies can’t provide. Instead, these companies often rely on automated emails and link farms for low-quality backlinks.

Here’s What Set’s Us Apart [Our 3-Step HARO Outreach Process]

1. We select queries and websites based on criteria agreed upon with the client.
   These queries are posted on HARO by journalists who need subject matter experts to provide insights for their upcoming story.
   
2. We manually craft personalized pitches as the client’s PR representative.
   
3. The client then receives backlinks and citations in top publications like Forbes and Business Insider.

RESULTS

We were able to boost this FMCG client’s SEO authority quite rapidly.

The below screenshot shows how their DR (Domain Rating) went from 8 to 43 in only 6 months (with a small budget).

What’s more important is that we could do so in no time of 6 months (a short time considering their status as a new company and a limited budget).

Backlinks Outreach Process

By doing journalist outreach through HARO (now called Connectively), we were able to earn this client several high authority natural backlinks.

NOTE: This client had quite a small budget. For a bigger budget, we can increase the DR much sooner.

Examples of Earned Links

While we can’t disclose the actual backlinks we earned due to the aforementioned confidentiality reasons, we can share 2 things with you:

1. Links or Mentions from Authority Publications

MSN

Yahoo

[Screenshot] DR of Earned Links

DR of some of the links earned included:

SUMMARY

In short, this client was able to see an impressive increase in their website’s SEO authority in a short time and with a limited budget. This was made possible due to our pay-for-performance HARO (now called Connectively) outreach service which earned them high quality natural Digital PR backlinks.

---