How Digital PR and Journalist Outreach Took Curednation from DR 1 to 27 in Just 2 Months
Introduction
Curednation is a telemedicine provider specializing in opioid addiction treatment. Based in the United States, Curednation uses a telemedicine model to match highly qualified providers with patients and provide customized treatment plans for at-home recovery.
Company Size: Less than 50 employees
Goals
Initial Status
When Curednation came to us:
- Their Domain Rating (DR) was 1 (Source: Ahrefs)
- Their organic traffic was 400/month (Source: Ahrefs)
- They wanted to leverage Digital PR (specifically media exposure and thought leadership)
- They needed an affordable solution
Thought Leadership Impact: 65% of buyers say thought leadership significantly changed the perception of a company for the better.
Source: Edelman
Campaign Objectives
Based on client requirements, we established these goals:
- Devise a Performance Marketing based Journalist Outreach campaign with pay-for-performance model
- Increase Curednation’s Domain Rating to improve search engine rankings
- Grow organic traffic for higher conversion rates and long-term visibility
- Boost Trent Carter’s (Founder, Nurse Practitioner) personal brand as a thought leader
Process
Our Pay-for-Performance campaign focused on earning high-authority, natural backlinks through personalized pitches to journalists on various platforms:
- Connectively (formerly HARO – Help a Reporter Out)
- Featured
- Helpab2bwriter
Results
High-Authority Media Coverage
| Publication | DR | Traffic/Mo |
|---|---|---|
| Healthline – Budget Ozempic Alternatives | 92 | 99.1M |
| The Mirror – Treating Seasonal Affective Disorder | 90 | 315K |
| MSN – How to Cut Back on Drinking | 92 | 28.1M |
| Consumer Health Digest – High Protein Diet | 68 | 3.1K |
Domain Rating Explosion
The DR increased from 1 to 27 within 2 months—a 2,600% increase!
This is particularly impressive because DR is on a logarithmic scale, meaning it takes exponentially more effort to increase from 2→3 than from 1→2.
According to research, 42% of companies took more than three months to witness a noticeable increase in their DA scores. We achieved this in less than two months.
Organic Traffic Growth
| Initial Traffic | Final Traffic | Growth |
|---|---|---|
| 400/month | 3,236/month | 709% |
Client Testimonial
“DMR.agency delivered exceptional results through their pay-for-performance journalist outreach service. The increase in our organic traffic and domain authority has been transformative for our business.”
— Trent Carter, Founder, Curednation
Summary
Our pay-for-performance Journalist Outreach service delivered:
- Increased organic traffic on a budget-friendly model
- Massive boost in DR in record time (2,600% increase)
- Strengthened thought leadership for the founder as an industry expert
- 50+ high-authority backlinks from major publications
Want Results Like These?
If your team wants results like this, here are the two smartest ways to work with us:
Delegate strategy, positioning, and outreach to us — we handle it end-to-end.
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