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Media Outreach (M-O/R) vs Conventional Outreach (C-O/R)

If you don’t have the time to watch the video to learn about the difference between HARO outreach and Conventional Outreach, please scroll down to review the comparison table instead.

FACTORSM-O/RC-O/R
DefinitionResponding to journalist queries via
➡️ HARO
➡️ Source Bottle
➡️ Qwoted
➡️ Terkel
Includes
➡️ Guest Posting
➡️ Skyscraper Outreach
➡️ Guestographic Outreach
➡️ Link Insertion
Primary Benefit(s)✅ Boosts DR
✅ Catalyst for C-O/R results by
acting as a credibility-booster
✅ improved rankings for inner pages and money keywords
Expected DRDR 30-100DR 20-70
Anchor-Text SelectionNoYes (need both promotional and non-promotional ones)
Links to Particular Pages ➡️ High quality Links to the home page only➡️ Medium/Higher quality Links to inner informational pages
➡️ Low/medium quality links to inner promotional
Citation TypeSome no-follow & unlinked mentionsVery rare to earn no-follow & unlinked mentions
RelevancyLow to MediumMedium to High
Timescale⏰ Initial links start from week #2-4
Higher DR links may go live after several weeks
⏰ Takes more time to set up and kick-off. Once done, links come in regularly
PriceDR-based tiered pricing modelDR-based tiered pricing model
What we need➡️ Client persona + bio
➡️ Story hooks
➡️ Approval to send pitches posing as the client
➡️ Permission to introduce our team as client’s representatives/consultants
➡️ Preferred DR range (e.g. DR 30-50)
➡️ Ideal inner informational page URLs
➡️ Ideal inner promotional page URLs
➡️ Preferred anchor texts

Ideally, clients reap more benefits when both outreach techniques are used concurrently.

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