Discover how to boost your thought leadership presence
through the journalist outreach platform: HARO
Thought leadership is a powerful driver of business success.
- 81.4% of thought leadership content results in organic traffic1.
- Brands with larger followings on social media typically have higher revenue2.
- 48% of thought leadership content generates actual leads and sales3.
1 SEMrush | 2 Insead Knowledge | 3 New York Times Licensing
Don’t get left behind!
Are you actively positioning yourself as a thought leader in the public sphere?
If you’re a founder or executive of a company—and you answered ‘NO’—then you are wasting resources and missing out on golden opportunities as the competition races ahead. Because you could be…
❌ Spending More Money on Ads than Necessary
Without thought leadership, your company might rely heavily on paid advertising to gain visibility and credibility.
❌ Risking Burnout for Little Results
Many founders and executives are burning out from hammering business growth strategies that yield little results.
❌ Missing Out on Free Publicity Worth Millions
Many executives miss out on free publicity that could be worth millions because they don’t know how to leverage thought leadership.
Bottom line: Thought leadership can supercharge all your current and future marketing efforts, saving you money through organic traffic and earned media. Ready for proof?
Here are some real-life results of thought leadership in action
| Stealing the Limelight at the DNC It’s the 2016 Democratic National Convention (DNC). For at least a week, media coverage was largely focused on Hillary Clinton. However, during the DNC, the media couldn’t ignore Donald Trump, who was live-tweeting Hillary Clinton’s speech. This unprecedented move earned Trump numerous retweets during an event dedicated to his opponent, securing free publicity for him. “That had never been done before,” remarked marketer and author David Meerman Scott. By inserting himself as a thought leader during a live event, Trump reportedly generated $5 billion worth of free media coverage—twice as much as Hillary Clinton. In contrast, Jeb Bush spent $200 million on paid advertising, which resulted in only four electoral votes. |
| Reviving a Struggling Marketing Agency Josh Steimle’s marketing agency was floundering after a serious hiring misstep. After seeking help from a PR expert, he secured an opportunity to write a column for Forbes. Initially, Steimle experimented with writing different articles on Forbes. He eventually found success focusing on writing how-to articles in the marketing niche, establishing himself as a thought leader. This strategy attracted a surge of leads seeking his expertise, many of whom became clients. Building on his Forbes success, Steimle expanded his thought leadership presence to over 20 publications and became a sought-after media guest on TV, radio, and podcasts. As his personal brand flourished, so did his agency’s growth and success. |
Why is thought leadership so powerful?
Thought leadership, also known as personal branding, is incredibly powerful because people connect with people. When individuals trust your expertise, values, and authenticity, they inherently trust your brand.
When done effectively, thought leadership can translate into six key benefits:
All of this leads to the burning question…
How do you position yourself as a thought leader?
Many people believe it’s an unattainable goal. They think thought leadership is reserved for those with decades of experience or plenty of media connections. This is not true. Positioning yourself as a thought leader in the public sphere is much easier than you think.
Before we show you the easiest formula for thought leadership through PR, let’s first debunk the top three myths surrounding thought leadership.
Myth #1: Only Founders or CEOs can be thought leaders
Thought leadership isn’t exclusive to founders or CEOs. Every level of an organization possesses valuable knowledge and expertise they can share.
Just look at how the numerous Fortune 500 companies share their expertise in the public sphere. It’s not just the founders or CEOs who are present in the news headlines or public engagement. Their executives are also out there — from conducting media interviews to being on podcasts, delivering TED talks or commenting on the latest developments within their expertise.
Here are just a few examples of companies whose executives actively leverage thought leadership, making their company present in the public eye through numerous channels.
Myth #2: You need a large social media following to be a thought leader
The truth is you don’t need a large following to position yourself as a thought leader. Rather, positioning yourself as a thought leader first is what attracts followers. Even with a modest following, consistent delivery of valuable insights can establish you as a thought leader and significantly grow your social media following.
Myth #3: You need to have personal contacts in the media to get free publicity
While having personal relationships with journalists can certainly be advantageous, it’s far from a prerequisite for securing earned media. The cornerstone of successful thought leadership is a combination of media pitching expertise and newsworthy content, positioning you as a person the media turns to for information that aligns with their audience’s interests.
This is where we can help you by showing you how to get high-ranking backlinks and a thought leadership presence through the journalist reporting platform, HARO (Help a Reporter Out) — now known as Connectively.
Introducing…
Executive Thought Leadership Boosting with HARO
An online course to boost your position as a go-to thought leader in your niche, gain organic traffic, and boost business success
RELEASING SEPTEMBER 2024
Executive Thought Leadership Boosting with HARO
Secure a 30% Earlybird Discount [$140 instead of $200]
In this upcoming course, you’ll learn:
- What is Connectively? (previously known as HARO – Help a Reporter Out)
- How to craft effective media pitches through HARO.
- The secrets to answering a HARO Query.
- Avoiding the most common HARO Outreach mistakes.
- The tools you need for a great HARO pitch.
- How to effectively follow-up with a reporter or journalist.
- Tools you need for HARO outreach management.
- How to use a team of ghostwriters to craft the best pitches for your company.
- How to use generate AI (ChatGPT, etc) to craft pitches (and when NOT to use it).
- Indispensable tools to automate your HARO pitching process and save valuable time.
The thought leadership formula we’ll share with you in this course is a proven formula that we’ve used hundreds of times for ourselves and our clients.
Check out the results we’ve achieved using the exact strategies and formulas you’ll learn in this course:
0 to 1.5 Million Unique Monthly Visitors Within a Year
Within only two months of working with HARO, we achieved more than 50 high-quality links for our client, Ridester. Some of the websites that we attained backlinks from include:
 | 399,400 monthly organic traffic |
 | 62,700 monthly organic traffic |
 | 299,000 monthly organic traffic |
 | 58,300 monthly organic traffic |
In conjunction with other marketing strategies, the organic traffic gained from these backlinks helped Ridester go from 0 to 1.5 million unique monthly visitors within a year!
Our proven 7-step HARO outreach system
Through our proven 7-step HARO outreach system, we have also helped numerous clients earn backlinks from reputed publications, including:
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Feedback of our happy clients
Just check out what some of our happy clients have said about the results we delivered through our 7-step HARO outreach system.
Boosted organic traffic by 120.21% and app sign-ups by 600%
| “DMR.agency’s HARO outreach service earned us natural high authority links from mainstream publications like MSN, Yahoo, and Best Company (DR = 71) along with links from more niche-specific websites like CCTV Camera World (DR = 61) and Find the Home Pros (DR = 46). Due to their efforts, our main site experienced an increase of 120.21% in organic traffic. During the same period, our Public Database website’s clicks increased by 515.87% (from 1,260 clicks to 7,760 clicks) while its impressions grew from 30K to 198K. These incredible results gained us a 6x increase in average daily signups. His team also provided us with quality blog posts that continue to gain organic traffic.” |
Centriq is a home maintenance startup based in San Francisco with over US$1.725 million in funding and partnerships with Home Depot, Home Serve, and others.
Benefits of our 7-step HARO outreach system
When you get your hands on our 7-step HARO outreach system, you’ll have the exact steps, written-for-you templates, strategies, and tools to earn high-ranking backlinks that boost your thought leadership presence, opening the door for you to:
✅ Amplify your message and enhance brand recall with your target audience.
✅ Build emotional connection and humanise your company.
✅ Increase conversion rates from paid channels due to:
- Perceived reputation boost
- Increase social proof
- Higher brand visibility
✅ Increase sales and conversion from organic channels.
✅ Reduce your dependency on any single traffic channel.
✅ Boost ROIs on any marketing campaign.
✅ Save costs for incoming leads in both inbound and outbound marketing campaigns.
If you want to be the first to access our never-before-released proven 7-step HARO outreach system, sign up now to join the waitlist. This will give you a headstart on boosting your thought leadership presence.
Executive Thought Leadership Boosting with HARO
Secure a 30% Earlybird Discount [$140 instead of $200]