DMR.agency

Digital PR + Whitehat SEO

About DMR.agency

About DMR.agency – DMR.agency

About DMR.agency

AS FEATURED IN

Forbes Harvard Business Review The Next Web Reader's Digest Search Engine Watch WordStream SEMrush G2 Clutch Business.com
Syed Irfan Ajmal Headshot

Why Pay for Attention When You Can Earn It?

Since 2013, we’ve helped companies build authority, credibility, and visibility without spending a dollar on ads. While others rent attention, we help you own it.

We Are Experts at Earned Media

Whether it’s reactive PR, digital PR backlinks, SEO, or content marketing — we’ve mastered the art of earning attention. Here’s why:

$54B
Lost to ad blockers in 2024 alone [1]
Traditional ads are increasingly blocked. Publishers lost $54 billion because people actively avoid paid advertising—that’s why earned media matters.
266+
Touchpoints needed to close B2B deals [2]
B2B buyers see your brand 266 times on average before purchasing. One ad campaign won’t cut it—you need sustained visibility through earned media.
0.664
Correlation: brand mentions → AI visibility [3]
Brands with more web mentions appear 66% more in AI search results. As AI becomes the front door to the internet, earned media determines who gets seen.
75%
Explore new solutions after engaging with thought leadership [4]
3 out of 4 executives consider products they weren’t planning to buy after reading compelling thought leadership. Authority content drives discovery.

Our Journey

October 2013
Agency founded by Syed Irfan Ajmal in Pakistan as MQC (Marketing Quotient Consultancy). The company offered services like SEO strategy and planning, content marketing, onsite implementation, and backlinking.
June 2015
After a merger with a British agency led by Azzam Shiekh, the company rebranded as digital marketing ROI. The company grew from a couple of team members to over 18 and worked with a variety of clients from USA and UK.
2017
After Irfan and Azzam decided to part ways in an amicable fashion, the company reconstructed and began focusing more on HARO outreach.
2018
The company expanded its focus on HARO outreach and witnessed significant growth and success.
2019
The company continued to improve its processes and data systems to earn citations via HARO in a more predictable fashion. The team size grew to meet demand.
2020
The company launched its new website at dmr.agency and decided to focus exclusively on offsite SEO, with HARO outreach as the primary service offering.
2021-Present
In this era, we delivered transformative results for clients like Curednation (709% traffic growth), Physician Thrive (high-authority backlinks from MSN, Bankrate, Business Insider), Trendline SEO, and Efani (300%+ traffic in 3 months).

The agency evolved from hands-on execution to strategic delegation—investing in comprehensive SOPs, empowering team members with clearer processes, and moving from micromanagement to trust-based leadership.

We also experimented with Mailshake-based cold email outreach for link building, using humor and creativity to break through the noise. This approach proved successful and is documented in our case studies.

After working with clients across 4 continents—from SaaS startups to healthcare providers to e-commerce retailers—and expanding our expertise from creating infographics and long-form guides to executing technical SEO and onsite optimization, we’ve become highly selective. We only partner with companies that understand: earning beats buying, every time.

View all case studies at www.dmr.agency/case-studies/

Client Results

Ridester: 0 to 1.5M Monthly Visitors in One Year

460% traffic growth
12 Mo timeline
43→58 domain rating
50+ high-authority links
View Case Study

Drug Rehab Center: 250% Traffic Growth in 18 Months

250% traffic growth
18 Mo timeline
DR 45 domain rating
Local search dominance
View Case Study

Efani SaaS: 300%+ Growth in 3 Months

300%+ traffic growth
3 Mo timeline
HARO link strategy
View Case Study

Ready to Build Authority Like This?

If your team wants results like these, we have two proven paths:

Done-For-You Earned Media

Delegate strategy, positioning, and outreach to us — we handle it end-to-end.

30-Day Earned Media Sprint

Learn the process, acquire the skills, and execute in-house without an agency retainer.

Not sure which path fits your team? Get a recommendation →

Press & Citations

DMR.agency and our team have been cited in publications like:

DR=92

5 Ways To Get Your Team To Take You Seriously And Stop Overstepping You

Read Article
DR=92

How to Motivate Your Team During Crunch Time

Read Article
DR=90

14 Pro Tips On How To Do PR For Your Startup Differently

Read Article
DR=87

13 Types of Annoying Co-Workers – Make Sure You’re Not One of Them

Read Article
DR=83

The Agency Formula: How to Develop a Marketing Expansion Strategy

Read Article
DR=89

If you think you’re link building, you’re doing it wrong

Read Article
DR=90

19 Tips for Highly Effective Marketing Meetings

Read Article
DR=86

Creating Your First eBook? 15 Marketing Experts Share Tips and Best Practices

Read Article

Leadership

We operate as a boutique agency with a lean core team and a trusted network of specialists. This approach keeps us agile, adaptable, and selective.

Interested in joining our team? →

Syed Irfan Ajmal Founder & CEO

Syed Irfan Ajmal

Founder & CEO

Syed Irfan Ajmal built DMR.agency on a simple insight: most companies throw money at attention when they should be earning it. With a background spanning tech, IT, and content strategy, Syed saw firsthand how companies live or die by their ability to market themselves. The problem? Most agencies are lazy. They buy ads because it’s easy. Syed built DMR to do the opposite.

Expertise: The rare combination of technical SEO/digital chops plus creative content storytelling. Most agencies have one or the other. We have both, which is why we execute earned media strategies others just talk about.

Speaking & Recognition: Spoken extensively about SEO at local and international events, online webinars, and his own podcast show.

Published & Cited: Hundreds of bylines and citations in Forbes, MSN, Harvard Business Review, SEMrush, Search Engine Journal, and more.

Philosophy: Over more than a decade serving clients across North America, EMEA, APAC, and beyond—from creating infographics and long-form guides to executing technical SEO and onsite optimization—we’ve learned who wins and who wastes time. We only work with companies that get it: earning beats buying, every time.

Connect on LinkedIn

Featured Specialists

When projects require specific expertise, we bring in A-players who’ve proven themselves over years of collaboration. Here are a few members of our trusted specialist network:

Hamna Amjad

Hamna Amjad

Project Manager

Part of the DMR.agency team since 2015. HubSpot certified in Inbound and Content Marketing. Cited on MSN, Yahoo Finance, Business.com, BRIT+CO, and others.

LinkedIn Profile
James Karanja

James Karanja

SEO Outreach Consultant

Bachelor of Furniture Technology and Interior Design. Specializes in strategic outreach and relationship building for earned media campaigns.

LinkedIn Profile
Loise Musungu

Loise Musungu

Web Research Consultant

Bachelor of Science in Environmental Science with Information Technology. Works on list building and research operations that power our outreach strategies.

LinkedIn Profile

Ready to Earn Attention?

If your team wants to build authority without buying ads, here are the two smartest ways to work with us:

Done-For-You Earned Media

Delegate strategy, positioning, and outreach to us — we handle it end-to-end.

30-Day Earned Media Sprint

Learn the process, acquire the skills, and execute in-house without an agency retainer.

Not sure which path fits your team? Get a recommendation