Why Pay for Attention When You Can Earn It?
For 13+ years, we’ve helped companies build authority, credibility, and visibility without spending a dollar on ads. While others rent attention, we help you own it.
We Are Experts at Earned Media
Whether it’s reactive PR, digital PR backlinks, SEO, GEO, or content marketing — we’ve mastered the art of earning attention. Here’s why:
Our Journey
Client Results
Press & Citations
DMR.agency and our team have been cited in publications like:
Leadership
We operate as a boutique agency with a lean core team and a trusted network of specialists. This approach keeps us agile, adaptable, and selective.
Syed Irfan Ajmal
Syed Irfan Ajmal built DMR.agency on a simple insight: most companies throw money at attention when they should be earning it. With a background spanning tech, IT, and content strategy, Syed saw firsthand how companies live or die by their ability to market themselves. The problem? Most agencies are lazy. They buy ads because it’s easy. Syed built DMR to do the opposite.
Expertise: The rare combination of technical SEO/digital chops plus creative content storytelling. Most agencies have one or the other. We have both, which is why we execute earned media strategies others just talk about.
Speaking & Recognition: Spoken extensively about SEO at local and international events, online webinars, and his own podcast show.
Published & Cited: Hundreds of bylines and citations in Forbes, MSN, Harvard Business Review, SEMrush, Search Engine Journal, and more.
Philosophy: After 13+ years, we’ve learned who wins and who wastes time. We only work with companies that get it: earning beats buying, every time.
Specialist Network
When projects require specific expertise, we bring in A-players who’ve proven themselves over years of collaboration.
Part of the DMR.agency team since 2015. HubSpot certified in Inbound and Content Marketing. Cited on MSN, Yahoo Finance, Business.com, BRIT+CO, and others.
LinkedIn Profile
Bachelor of Furniture Technology and Interior Design. Specializes in strategic outreach and relationship building for earned media campaigns.
LinkedIn Profile
Bachelor of Science in Environmental Science with Information Technology. Works on list building and research operations that power our outreach strategies.
LinkedIn ProfileSources
- [1] Cropink (2025). “Ad Blockers Usage Statistics.” Publishers lost $54 billion to ad blockers in 2024. cropink.com/ad-blockers-usage-statistics
- [2] HockeyStack Labs (2024). “B2B Customer Journey Touchpoints.” Study of 150 B2B SaaS companies ($8M-$2B ARR) found 266 touchpoints and 2,879 impressions needed to close deals. hockeystack.com/lab-blog-posts/b2b-customer-journey-touchpoints
- [3] Ahrefs (2025). “An Analysis of AI Overview Brand Visibility Factors.” Louise Linehan & Xibeijia Guan. Study of 75,000 brands found 0.664 correlation coefficient between branded web mentions and AI Overview visibility. ahrefs.com/blog/ai-overview-brand-correlation
- [4] Edelman-LinkedIn (2024). “Thought Leadership Impact Report.” 75% of executives explored products/services they weren’t considering after engaging with compelling thought leadership content. 60% of decision-makers willing to pay premium for companies demonstrating strong thought leadership.
Ready to Earn Attention?
If your team wants to build authority without buying ads, here are the two smartest ways to work with us:
Delegate strategy, positioning, and outreach to us — we handle it end-to-end.
Learn the process, acquire the skills, and execute in-house without an agency retainer.
Not sure which path fits your team? Get a recommendation →