Table of Contents
INTRODUCTION
This medicinal cannabis online retailer is based in Los Angeles, California. They are the #1 online cannabis coupon code website for consumers and medical marijuana patients. They also offer the most comprehensive collection of cannabis promo codes for brands ranging from the familiar to brand new cannabis small businesses. We worked with them from June 2021 to October 2021.
GOALS
When they came to us:
- Their organic traffic was 1,521 per month [Source: Ahrefs]
- They wanted to have an affordable solution
PROCESS
Keeping these goals in mind, our campaign focused on earning high-authority and legit backlinks for them, by sending persuasive and personalized pitches to journalists for Cold Email Outreach via Mailshake
RESULTS
Within only five months of working with them, we achieved the following results:
- We earned high-quality and relevant links for the client such as:
Logo | Website | DR | Traffic |
The CBD Encyclopedia | 36 | 15 | |
The Joint Blog | 42 | 0 | |
Tonic | 46 | 555 | |
The Clinton Courier | 35 | 2.7k | |
Key To Study | 25 | 277 | |
Healthy Vix | 28 | 49 | |
Lisa Jeffs | 37 | 187 |
- We can’t share the URLs or titles of the actual articles that we earned a link from for this client (due to confidentiality reasons). However, these included articles on the likes of:
CBD’s Impact on Your Skin: Benefits, Potential Side-Effects and Other Matters |
Medicinal CBD |
Hemp CBD vs. Cannabis CBD: What Are The Similarities and Differences? |
- Organic traffic saw a phenomenal increase, as shown below:
INITIAL ORGANIC TRAFFIC | INCREASED ORGANIC TRAFFIC | %AGE GROWTH (in ~5 months) |
1,521/mo | 2,901/mo | 90.72% |
Here is how this impressive increase materialized in real-time:
SUMMARY
So, as can be seen, our pay-for-performance Journalist Outreach service delivered these benefits:
- increased organic traffic (on a not-too-high of a budget)
- Strengthening the personal brand of the brand’s top executive as a thought leader, expert, and authority within preferred industry and general digital media
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