Build the Media Presence Investors Check
Before Your First Meeting.
EMOS is a Guided Implementation System for founders 3 to 12 months from a Series A.
Five founders per cohort. Application reviewed within 48 hours.
Backed by our placements-or-refund guarantee → 1+ verified placement, or every dollar back.
Business Insider
Business Insider
VCs Google you before the first meeting. What they find, or don’t find, is already shaping the conversation.
Live metrics from a production campaign, built on the system EMOS teaches.
Someone who’s been on both sides of the journalist’s inbox.
Founded DMR.agency 12+ years ago. Previously co-founded Silk Route Interactive, an award-winning geo-spatial intelligence startup, and held marketing leadership at two other ventures before that. All bootstrapped to profitability, none outside-funded.
Studied and worked in Sweden and Denmark. Since 2004, has served clients predominantly in the United States, with additional engagements across Canada, Europe, Australia, and the Gulf. Hosts The SIA Business Podcast (7+ years, interviewing entrepreneurs and marketers) and is a recurring guest on other shows.
EMOS is the consolidation of two perspectives most operators only ever see one of: the agency operator sending pitches, and the columnist reading them.
Pakistan 🇮🇩
Indonesia 🇦🇪
UAE 🇲🇾
Malaysia
Why most founders try PR and fail.
Four failure modes show up over and over, no matter the industry. EMOS is built to remove all four.
How investors read your media presence.
Press coverage is not vanity. To a VC running a five-minute pre-meeting search, what they find is already a signal, whether you intended it to be or not.
| What they find | What they think |
|---|---|
| No press mentions | “Unknown. Higher risk.” |
| Generic or low-tier mentions | “Chasing vanity. No real traction.” |
| Cited in relevant publications | “Credible. Knows their space.” |
| Consistent Tier 1 coverage | “This founder has pull. Worth a meeting.” |
Six months from now is too late.
Press takes 30 to 60 days to materialize. Tier 1 placements take 60 to 120. If you wait until fundraising starts, you’re already late.
Most founders realize this after their first investor call, when a VC says “I couldn’t find much about you online.” The fix takes a quarter to build. The diligence window is shorter.
Apply for the June 8 Cohort →Three stages. One compounding system.
Stop outsourcing authority. Start owning it. Each stage produces a concrete output you keep forever.
- Quotable zones mapped & media kit live
- 5 personalized pitch templates that fit your voice
- 15+ pitches submitted with a tracking spreadsheet you keep
- At least 1 verified placement on a real publication
- Done-with-you first 5 placements with Syed
- Original report or data study (your data, your insight)
- Infographic and mapographic for journalist use
- Direct outreach to 15–20 named Tier 1 journalists
- 20+ named-journalist target list with notes
- VA-ready system: sourcing module included in Accelerate; DIY playbook for Foundation graduates
- 90-day scaling plan and weekly cadence
- 5-return extraction from every placement (see next section)
One placement. Five returns.
Most founders treat a press placement as a one-off win. EMOS extracts five compounding returns from every single one. Which is why one Forbes citation can keep paying for years.
Choose the track that matches how fast you need to move.
Both tracks teach the same foundation. Accelerate adds 4 more weeks for founders who want to reach Tier 1 publications and build linkable assets the company owns.
| Foundation | Accelerate | |
|---|---|---|
| Duration | 4 weeks | 8 weeks |
| Investment | $2,000 one-time | $3,500 one-time |
| Slack access | 30 days | 90 days |
| Pitch reviews | Standard | Priority (4 hrs) |
| Weekly group calls | ✓ | ✓ |
| 1-on-1 calls | — | ✓ |
| Done-with-you first 5 placements | — | ✓ |
| Linkable asset build | — | ✓ |
| Placements guaranteed | 1 in 60 days | 2 in 90 days |
The same system. Their results.
The five results below are from DMR.agency client campaigns built on the same earned-media system EMOS implements, across the US, UK, and Gulf. Cohort 1 graduate results land from August onward; we’ll add them as they arrive.
Who this is NOT for.
- A pre-revenue founder with no story to pitch yet. Come back when you have customer outcomes to talk about.
- A founder who isn’t ready to be quoted publicly with their name and title attached. That’s the whole point of EMOS.
- A passive learner who wants to watch videos and hope for results. This is implementation work, not a Netflix queue.
- Anyone looking for an agency to do it for them. We have a done-for-you service for that, but it isn’t this.
Two tracks. One-time investment. Capability you keep forever.
A mid-tier PR agency: $24K–$60K per year, every year, knowledge walks out when the contract ends.
EMOS: $2,000–$3,500 one-time. The capability stays. Forever.
- Live group cohort format
- 30-day Slack access
- 1 placement guaranteed in 60 days
- Standard pitch review turnaround
- VA sourcing module
- Done-with-you first 5 placements
- Linkable asset build (Weeks 5 to 8)
- Lifetime access to future cohorts
- Done-with-you first 5 placements
- Group plus 1-on-1 strategy calls
- 90-day Slack access
- 2 placements guaranteed in 90 days
- Priority pitch reviews (within 4 hours)
- VA sourcing module
- Linkable asset build (Weeks 5 to 8)
- Lifetime access to future cohorts
Two ways to apply: talk first, or apply directly.
You’ll pick your track (Foundation or Accelerate) during the conversation or on the form.
Ask questions, discuss which track fits your business, and get a feel for the program. No pressure, no pitch.
Fill in a few details and we’ll review your application within 48 hours.
- Best for time-zone-locked or async-first founders
- Same review process as the call. No priority difference.
- If you’re a fit, we’ll book a call as the next step
5 seats. Cohort 1 starts June 8, 2026.
Both paths review you for the same cohort. Pick whichever feels easier.
Both tracks include lifetime access to every future EMOS cohort. One investment. Permanent access.
A guarantee no PR agency will ever match.
1 verified media placement in 60 days, or every dollar back. No negotiation.
- Foundation: Complete all 4 sessions and submit at least 15 pitches
- Accelerate: Complete all 8 weeks and submit at least 30 pitches
- Share your tracking spreadsheet as proof of effort
- Foundation: 1 verified placement within 60 days of cohort end
- Accelerate: 2 verified placements within 90 days of cohort end
- If we miss either: full refund of the investment
In 12+ years of running earned media campaigns for clients, this system has never failed to produce placements for anyone who worked it consistently. That’s why we’re willing to back it with a full refund.
Common questions
Stop renting authority. Start owning it.
This time next year, your team owns the system. Your name lives in the publications your buyers and investors already trust. The coverage compounds long after the program ends.
Know a founder who should see this?