Building Category Authority for a High-Trust Financial Consultancy
How earned media and journalist outreach built durable organic visibility in a highly regulated, competitive finance niche
Physicians Thrive
The Client
Financial consultancy helping healthcare professionals
Physicians Thrive is a financial consultancy company aimed at helping doctors and other healthcare professionals manage their finances better. They specialize in providing tailored financial guidance to medical professionals navigating complex financial decisions.
Company Size: Less than 10 employees
Partnership Duration: October 2020 – March 2024
Starting Point & Goals
When They Came To Us
- Domain Rating (DR): 33 (Source: Ahrefs)
- Organic Traffic: 734 monthly visitors (Source: Ahrefs)
- Challenge: Limited online visibility in competitive financial space
- Goal: Cost-effective solution to grow authority and traffic
Strategic Objectives
- Increase Domain Rating to improve search rankings
- Grow organic traffic with qualified visitors
- Leverage Digital PR for media exposure
- Boost CEO Justin Nabity’s thought leadership
- Implement pay-for-performance model
Our Process
Multi-channel journalist outreach campaign
1. HARO Journalist Outreach (Primary Strategy)
Our Pay-for-Performance campaign focused on earning high-authority and legitimate backlinks by sending personalized pitches to journalists on HARO (Help A Reporter Out, now known as Connectively).
Key Strategy: Client only paid for successfully earned citations, ensuring ROI and minimizing financial risk.
2. Cold Email Outreach via Mailshake
We also ran a targeted campaign to earn niche-specific links in the finance and healthcare sectors. These niche-relevant backlinks helped:
- Establish relevance and context in their industry
- Drive more targeted traffic to their website
- Build expertise and authority in their niche
The Results
Durable Authority and Organic Visibility — Despite a Non-Linear Path
500+ High-Quality Links from Premium Publications
We secured editorial placements and backlinks from authoritative publications including MSN, Business Insider, GoBankingRates, AOL, and MoneyGeek.
Organic Traffic Growth
Net Organic Visibility Gain Over a Multi-Year Engagement
| Starting Traffic | Final Traffic | Growth | Timeframe |
|---|---|---|---|
| 734/month | 29,066/month | +38x | ~4 years |
Over the course of the engagement, organic traffic increased from 734 to 29,066 monthly visitors. This represents more than 28,000 additional monthly visits from qualified users actively searching for financial guidance in the healthcare sector. While growth occurred over multiple phases rather than as a straight line, the overall outcome reflects a 38× increase in organic visibility, driven by compounding authority, earned media placements, and sustained trust signals.
Domain Rating Growth
Domain Rating Increased from 33 to 57
This significant DR increase positioned Physicians Thrive as a credible authority in the financial consultancy space, dramatically improving their ability to rank for competitive keywords.
72% increase in Domain Rating over the campaign period, enabling better search visibility and organic growth.
CEO Quoted in Business Insider
Justin Nabity (CEO of Physicians Thrive) was quoted in Business Insider and numerous other major publications, significantly boosting his personal brand and establishing credible authority within the finance industry.
Client’s Trust Pilot Review
Key Takeaways
Pay-for-Performance Works
Our risk-free model delivered 500+ premium links with the client only paying for earned placements — proving ROI at every step.
Quality Over Quantity
Strategic placements in DR 75+ publications (MSN, Business Insider, AOL) drove exponential growth more effectively than hundreds of low-quality links.
Thought Leadership Matters
Positioning the CEO as an expert source transformed the company’s reputation and opened doors to high-authority media opportunities.
Niche Relevance Drives Results
Finance and healthcare-specific links attracted highly qualified traffic that converted better than generic visitors.
Compound Growth Effect
Early authority gains created a flywheel — each new link made it easier to earn the next one and rank for more keywords.
Small Teams Can Win Big
With fewer than 10 employees, Physicians Thrive competed with — and outperformed — much larger competitors through strategic PR.
Want Results Like These?
If your team wants results like this, here are the two smartest ways to work with us:
Delegate strategy, positioning, and outreach to us — we handle it end-to-end.
Learn the process, acquire the skills, and execute in-house without an agency retainer.
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