Get quoted. Get cited. Get visible.
Without PR agencies or guesswork — Used to earn expert quotes and citations in Forbes, HBR, Business Insider, and leading global publications.
👉 Apply for the Next CohortMost “thought leadership” advice is disconnected from reality
It teaches people how to sound smart — not how to get noticed by journalists who are already publishing stories.
This sprint is different.
In 30 days, you’ll learn how to respond to real journalist requests (HARO, Featured, Qwoted) and turn your expertise into earned media mentions — the kind that build credibility, visibility, and long-term authority.
No theory. No fluff. No “post on LinkedIn and hope” nonsense.
This is reactive PR done properly, and it works because demand already exists.
Who This Is For
This sprint is designed for professionals who want visibility without hiring a PR agency
Founders & Operators
Building companies and need credible visibility to support growth, fundraising, or partnerships.
Consultants & Agency Owners
Leveraging expertise into authority that generates inbound leads and strengthens positioning.
Subject-Matter Experts & Executives
Translating deep knowledge into media mentions that amplify influence and career opportunities.
You don’t need to be famous.
You don’t need a personal brand.
You don’t need to “become a writer.”
You do need:
- Real experience
- A willingness to show up
- The discipline to follow a proven process for 30 days
What You’ll Achieve in 30 Days
This sprint is built around one primary outcome
Your first earned media traction
A published quote, a journalist follow-up, or a confirmed media mention
That may sound modest, until you realize what it unlocks:
- Social proof you can reuse everywhere
- Faster trust in sales conversations
- Stronger positioning on LinkedIn and your website
- SEO and discoverability benefits
- Long-term visibility in search engines and LLMs
This is not about vanity.
It’s about credibility that compounds.
How the Sprint Works
A cohort-based, 30-day accelerator with live guidance and clear structure
Week 1: Foundation & Calibration
Live Kickoff Workshop (2–2.5 hours)
We cover:
- How journalists actually scan responses
- What gets ignored instantly (even if it sounds “smart”)
- The difference between opinions and publishable insight
- Which platforms and categories actually make sense for you
You’ll leave with:
- A clear understanding of how reactive PR really works
- A realistic strategy tailored to your background and expertise
Week 1: Source Positioning Setup
You’ll create a Source Positioning Sheet, including:
- How journalists should see you
- Your strongest angles (and what not to pitch)
- Credentials that matter in media contexts
This step alone eliminates 80% of beginner mistakes.
Weeks 2–4: Pitching, Feedback, Momentum
Pitch Framework + Templates
You’ll get:
- One core, journalist-calibrated pitch framework
- Three proven variations for different query types
- Clear guidance on when to use each (and when not to)
No template overload. No generic fill-in-the-blanks.
Weekly Live Group Calls – Pitch Teardowns (90 minutes)
Each week includes a live 90-minute working session, focused on:
- Reviewing real pitches before or after submission
- Understanding why journalists replied (or didn’t)
- Improving clarity, framing, and speed
Clear, actionable feedback. You learn not just from your own pitches but from watching patterns emerge across the group.
Ongoing Query Guidance & Pitching Rhythm
Throughout the sprint, you’ll receive guidance on:
- Which journalist requests are worth responding to
- Which ones to skip (even if they look tempting)
- How to prioritize effort for maximum return
- Why certain queries convert better than others
This keeps you focused on distribution, not busywork.
Inbox Signal Optimization (Advanced but Practical)
You’ll also learn how and when to use:
- Short Loom videos (only when they increase clarity, not noise)
- Animated GIFs or visual cues (sparingly, to stand out)
- Boomerang for timing, follow-ups, and response tracking
- Respondable-style heuristics to improve subject lines and readability
These are not gimmicks. They are optional refinements used when appropriate and ignored when they don’t help.
The goal is signal, not cleverness.
Slack War Room (30 Days)
You’ll have access to a private Slack/Skool space for:
- Pitch questions
- Query interpretation
- Quick clarifications
This is a focused working environment, not a noisy community.
Optional: AI-Assisted Pitch Refinement
You’ll also get access to lightweight AI prompts trained on:
- Real winning pitch patterns
- Common journalist preferences
This is designed to refine, not replace, your thinking.
No tools to learn. No software to master. No inflated promises.
What This Is Not
Let’s be clear. This is not:
- A writing course
- A PR agency
- A guarantee of fame
- A passive video library
This is:
- A live, structured sprint
- Focused on earned distribution
- Designed to produce real-world traction fast
Proof & Credibility
Real coverage in real publications
I’ve personally earned coverage in:
For clients, our agency has helped them get cited in:
I’ve used the same systems taught in this sprint to build authority and inbound trust.
This sprint is not theory. It’s a distilled operating system.
Guarantee (Fair & Effort-Based)
If you attend the kickoff, actively participate, submit pitches, and follow the process — and see zero journalist engagement — you’ll be invited to join the next cohort at no additional cost.
No loopholes. No fine print. Just mutual commitment.
The 30-Day Earned Authority Sprint
Cohort-based • Live • Time-boxed
This is intentionally priced high enough to ensure serious participation — and low enough to validate quickly and build momentum.
Cohort Size & Admission
Maximum 5 Participants
This sprint is intentionally small. We cap each cohort at five people to ensure direct feedback, high signal-to-noise, and real momentum — not passive consumption.
Before joining, you’ll have a short screening call to confirm fit on both sides. This protects the quality of the cohort — and your results.