140% Traffic Increase in Just 3 Months
How Digital PR & Earned Media Transformed a New Government Portal’s Visibility
The Challenge
Launching a government portal in a crowded digital landscape
Zero Visibility
As a newly launched government web portal, the site had no established presence, no backlinks, and zero organic traffic—making it invisible to both media and citizens.
Low Domain Authority
With a Trust Flow to Citation Flow ratio of just 0.2, the portal lacked the credibility signals needed to rank in search engines or earn media attention.
Citizen Engagement
Government services couldn’t reach citizens effectively without organic search visibility—limiting the portal’s ability to fulfill its public service mission.
The Goals
Ambitious targets for a brand-new portal
Our Approach
Strategic Digital PR & Earned Media campaign
DMR.agency partnered with DinarStandard to execute a focused Digital PR and Earned Media strategy, leveraging journalist outreach to earn high-authority backlinks and media coverage.
Featured In
The Results
Exceeded goals by 5.6x in one-third of the time
“The DMR.agency team partnered with DinarStandard’s US and UAE teams to deliver on search engine optimization goals for a web portal of a Gulf-based government. Syed Irfan Ajmal and the rest of the DMR.agency earned several high authority backlinks and citations for the client from publications like Reader’s Digest and MSN. Thanks to the high-quality links earned by DMR.agency’s Digital PR outreach service, the web portal’s traffic increased by 140% in 3 months (when the goal was 25% increase within 9 months). There was also an increase of 102% in page views and 65% in impressions. Lastly, the website’s TF:CF (trust flow to citation flow ratio) also grew from 0.2 to 0.6.”
Key Takeaways
What this case study teaches us
Quality Over Quantity
A few high-authority backlinks from publications like Reader’s Digest delivered exponentially better results than hundreds of low-quality links ever could.
Speed Through Focus
By concentrating exclusively on Digital PR and Earned Media—rather than spreading effort across multiple tactics—we achieved in 3 months what was projected to take 9.
Government Sites Can Grow Fast
Even institutional websites can achieve startup-like growth when paired with the right Digital PR strategy and consistent execution.
Want Results Like These?
If your team wants to earn this kind of attention and traffic growth, here are the two smartest ways to work with us:
Delegate strategy, positioning, and outreach to us — we handle it end-to-end.
Learn the process, acquire the skills, and execute in-house without an agency retainer.