Table of Contents
Introduction
Physicians Thrive is a financial consultancy company aimed at helping doctors and other healthcare professionals manage their finances better. We worked with them from Oct 2020 – Mar 2024.
Employees ~ less than 10
Client Requirements
When we started working with Physicians Thrive:
- Their DR (Domain Rating) was 33 [Source: Ahrefs]
- Their organic traffic was 734 [Source: Ahrefs]
- They wanted to further grow their DR and organic traffic
- They wanted to leverage Digital PR (specifically media exposure and boosting thought leadership)
- They wanted to have a cost-effective solution
Goals
Thus based on the above requirements, we came up with these goals for our SEO campaign:
- Devise a Performance Marketing based Journalist Outreach campaign whereby the client would pay for earned citations only (such a pay-for-performance model has been at the core of all our Digital PR and Offsite SEO endeavors)
- To increase Physician Thrive’s DR as it’s the main indicator of whether your website will be able to rank well on search engines
- To grow their organic traffic as it represents users who have actively sought out their content or offerings, leading to higher conversion rates and long-term brand visibility
- To boost the personal brand of Justin Nabity as a thought leader and further establish his credible authority within the finance industry
Services Rendered
• Journalist Outreach via HARO (aka Connectively) and other platforms: Our Pay-for-Performance campaign focused on earning high-authority and legit backlinks for them, by sending personalized pitches to journalists on HARO (now known as Connectively).
• Cold Email Outreach via Mailshake: We also ran a campaign to earn more niche-specific links. Besides establishing relevance and context, these niche-relevant backlinks helped drive more targeted traffic to their website and build expertise in their niche.
Results
More than 500 high-quality links from the likes of
| WEBSITE | ARTICLE TITLE | ANCHOR TEXT | DOMAIN RATING DR | MONTHLY ORGANIC TRAFFIC | |
 | Boneheaded Money Mistakes That Will Sabotage Your Savings | Physicians Thrive | 92 | 31.7M | |
 | How Much Can the Average Senior Citizen Expect To Benefit From Social Security? | Physicians Thrive | 82 | 661K | |
 | What is a stop order? | Physicians Thrive | 85 | 423K | |
 | 10 Mistakes to Avoid When Applying for a Personal Loan | Physicians Thrive | 91 | 14.6M | |
 | A Guide to Planning Financially for the AmeriCorps and Peace Corps | Physicians Thrive | 76 | 265K |
Justin Nabity quoted on Business Insider
Below is Justin Nabity (CEO of Physicians Thrive) being quoted in Business Insider.
Traffic Increased by 3800 %
Their organic traffic increased from 734 to 29,066 in four years, translating to a 3800 % traffic increase.
DR increased from 33 to 57
Client’s Trust Pilot Review
