How HARO Led Digital PR Drove 300% Organic Traffic Growth for Efani
How DMR.agency’s Pay-for-Performance campaign increased Efani’s organic traffic by more than 300% using HARO links
Description
Efani is a cybersecurity-focused mobile service based in San Francisco that helps protect high-risk individuals against SIM swaps. We worked with them from September to November.
Employees: ~11-50
Goals
When they came to us:
- Their DR (Domain Rating) was 31 [Source: Ahrefs]
- Their organic traffic was 128 per month [Source: Ahrefs]
- They wanted to have an affordable solution
Process
Keeping these goals in mind, our Pay-for-Performance campaign focused on earning high-authority and legit backlinks for them, by sending persuasive and personalized pitches to journalists on HARO (Help a Reporter Out).
Results
Within only three months of working with them, we achieved the following results:
High-Quality, Relevant Backlinks Earned
Phenomenal Organic Traffic Increase
| Initial Organic Traffic | Increased Organic Traffic | % Growth (in ~3 months) |
|---|---|---|
| 128/mo | 595/mo | 364.8% |
Here is how this impressive increase materialized in real-time:
Summary
So as can be seen our pay-for-performance Journalist Outreach service delivered these benefits:
- Increased organic traffic (on a not-too-high of a budget)
- Strengthening the personal brand of the brand’s top executive as a thought leader, expert, and authority within preferred industry and general digital media
Want Results Like These?
If your team wants results like this, here are the two smartest ways to work with us:
Delegate strategy, positioning, and outreach to us — we handle it end-to-end.
Learn the process, acquire the skills, and execute in-house without an agency retainer.
Not sure which path fits your team? → Get a recommendation