A transparent, systematic approach to launching successful EARNED MEDIA campaigns
Whether you’re considering working with us or looking to replicate our process in-house, this is exactly how we onboard every client to ensure maximum results from day one.
Our 6-Step Onboarding Process
From kickoff to campaign launch in a structured, proven framework
Discovery & Goal Setting
We start by understanding your business, target audience, and specific goals. This includes analyzing your current authority, identifying key competitors, and mapping out the media landscape in your industry. We define clear KPIs and success metrics that align with your broader business objectives.
Brand Positioning & Messaging
We develop your unique value proposition and craft compelling narratives that resonate with journalists and your target audience. This phase includes creating expert positioning statements, identifying your competitive angles, and building a media-ready messaging framework that makes your pitches stand out.
Campaign Strategy Development
We create a comprehensive campaign roadmap tailored to your industry and goals. This includes identifying target publications, developing content themes, planning seasonal opportunities, and mapping out a 90-day tactical plan. Every strategy is backed by data and proven methodologies from our previous campaigns.
Systems & Tools Setup
We establish all necessary tracking systems, reporting dashboards, and communication channels. This includes setting up campaign spreadsheets, configuring monitoring tools, and creating custom reporting templates. You’ll have full visibility into every metric and activity from day one.
Team Alignment & Training
We ensure everyone on your team understands the strategy and their role in the process. This includes stakeholder briefings, establishing approval workflows, and setting communication cadences. We also provide training on our tools and processes so you’re equipped to collaborate effectively.
Campaign Launch & Optimization
With everything in place, we launch your first campaigns and begin executing on the strategy. We monitor performance daily, optimize based on real-time data, and iterate on messaging and angles. Weekly check-ins keep you informed, and monthly reports track progress against your KPIs.
Watch Our Onboarding Process Explained
See how we transform clients from onboarding to campaign success
Related Resources
Download our templates and see real examples of our work
Ready to Get Started?
If your team wants results like this, here are the two smartest ways to work with us:
Delegate strategy, positioning, and outreach to us — we handle it end-to-end.
Learn the process, acquire the skills, and execute in-house without an agency retainer.
Not sure which path fits your team? → Get a recommendation