If you don’t have the time to watch the video to learn about the difference between HARO outreach and Conventional Outreach, please scroll down to review the comparison table instead.
| TYPE | HARO O/R | CONVENTIONAL O/R |
| DEFINITION | Responding to journalist queries | Includes Skyscraper technique, guest posting, link insertion, guestographic outreach & more |
| EXCPECTED DR | DR 30-100 | DR 20-50 |
| Anchor Text Possible? | No. | Yes (but must typically be non-promotional) |
| Links to particular pages? | Rare. Typically links to home pages | Yes. Typically to non-promotional pages |
| Relevancy | Low to Medium | Medium to High |
| Timescale | Initial links start from week #2. But some pitches may result in links after a lapse of several months. | Takes more time to set up and kick-off. Once done, links come in regularly |
| Price | Tiered pricing model based on the DR (Domain Rating) | Tiered pricing model based on the DR (Domain Rating) |
| What we need | Client persona, story hooks, and/or the permission to introduce our team as client’s representatives/consultants | story hooks, ideal anchor texts, DR range (e.g. DR 30-50), ideal inner informational page URLs |