If you don’t have the time to watch the video to learn about the difference between HARO outreach and Conventional Outreach, please scroll down to review the comparison table instead.
| FACTORS | M-O/R | C-O/R |
| Definition | Responding to journalist queries via ➡️ HARO ➡️ Source Bottle ➡️ Qwoted ➡️ Terkel | Includes ➡️ Guest Posting ➡️ Skyscraper Outreach ➡️ Guestographic Outreach ➡️ Link Insertion |
| Primary Benefit(s) | ✅ Boosts DR ✅ Catalyst for C-O/R results by acting as a credibility-booster | ✅ improved rankings for inner pages and money keywords |
| Expected DR | DR 30-100 | DR 20-70 |
| Anchor-Text Selection | No | Yes (need both promotional and non-promotional ones) |
| Links to Particular Pages | ➡️ High quality Links to the home page only | ➡️ Medium/Higher quality Links to inner informational pages ➡️ Low/medium quality links to inner promotional |
| Citation Type | Some no-follow & unlinked mentions | Very rare to earn no-follow & unlinked mentions |
| Relevancy | Low to Medium | Medium to High |
| Timescale | ⏰ Initial links start from week #2-4 Higher DR links may go live after several weeks | ⏰ Takes more time to set up and kick-off. Once done, links come in regularly |
| Price | DR-based tiered pricing model | DR-based tiered pricing model |
| What we need | ➡️ Client persona + bio ➡️ Story hooks ➡️ Approval to send pitches posing as the client ➡️ Permission to introduce our team as client’s representatives/consultants | ➡️ Preferred DR range (e.g. DR 30-50) ➡️ Ideal inner informational page URLs ➡️ Ideal inner promotional page URLs ➡️ Preferred anchor texts |