Master Earned Media Operating System
Build your in-house authority engine, scale visibility, and reduce dependence on agencies, paid channels and rented platforms.
⚡ Only 5 spots available for May 2026 cohort
Perfect Fit vs. Not Ready Yet
✓ This Sprint is Perfect For:
- Founders who want to build personal authority and earn media coverage themselves
- Marketing managers who need to add earned media to their skill set
- Agency owners who want to offer journalist outreach as a service
- SEO professionals looking to expand into digital PR
- People willing to invest 3-5 hours/week for 30 days
✗ This Sprint is NOT For:
- People looking for done-for-you service
- Those expecting instant results with zero effort
- Businesses with nothing newsworthy to share
- Anyone uncomfortable with rejection (pitching requires persistence)
- People who can’t commit to live sessions
What You’ll Learn in 30 Days
Four weeks of hands-on training with real-world practice between sessions.
Foundation & Platform Setup
- Understanding the journalist outreach ecosystem (HARO, Featured, Qwoted, etc.)
- Setting up accounts and notification systems for maximum efficiency
- Identifying your “quotable zones” — what topics you can speak to authoritatively
- The Relevancy Spectrum framework: Direct, Adjacent, and Expertise relevancy
- Creating your media kit and bio templates
Pitch Writing Mastery
- Anatomy of a winning pitch — what journalists actually want to see
- Speed vs. quality: Finding the balance that gets responses
- Template creation: Building your pitch library for common request types
- Subject line psychology and opening hooks
- Live pitch review session: Critique and improve your real pitches
Volume & Optimization
- Building a sustainable pitching routine (without burning out)
- Tracking metrics that matter: Response rates, placement rates, DR achieved
- Common rejection reasons and how to overcome them
- Following up effectively without being annoying
- Quality control: Blacklist sites and what to avoid
Advanced Strategies & Scale
- Building relationships with journalists for repeat coverage
- Creating proactive pitching opportunities (not just reactive)
- Leveraging placements for maximum SEO and brand value
- Training a VA to handle volume (if scaling for clients)
- Building this into a service offering (for agency owners)
Everything You Get
4 Live Training Sessions
90-minute weekly calls with screen sharing, Q&A, and live pitch reviews. All sessions recorded.
Pitch Template Library
20+ proven pitch templates for different journalist request types. Copy, customize, send.
700+ Site Blacklist
Our proprietary database of low-quality sites to avoid. Protects your link profile from garbage.
Tracking Spreadsheet
The exact spreadsheet we use for clients. Track pitches, responses, and placements in one place.
Private Slack Access
30 days of direct access to ask questions, share wins, and get feedback between sessions.
Personalized Pitch Review
Submit your pitches for 1-on-1 feedback. Get specific suggestions to improve your response rate.
Choose Your Path
Two ways to master journalist outreach.
Sprint Cohort
One-time investment
Sprint + Accelerator
One-time investment
Placement Guarantee
Complete the program, do the work, and if you don’t get at least one verified placement within 60 days of finishing, we’ll refund your entire investment. No questions asked.
Learn From the Source Side
Syed Irfan Ajmal
Founder, DMR.agency | Forbes ME Columnist | Digital PR Strategist
I’ve spent 13+ years in digital marketing, but here’s what makes this training different: I’ve been on both sides of the journalist relationship.
As a columnist for Forbes Middle East, Harvard Business Review, and 100+ publications, I know exactly what makes editors say yes, because I’ve been the one making those decisions.
This isn’t theory. It’s the exact system I use for clients and teach to agency teams. Now I’m making it available to a small cohort who want hands-on guidance.
Frequently Asked Questions
What if I can’t make a live session?
+All sessions are recorded and available within 24 hours. You can also submit questions in advance, and I’ll address them during the session. However, live attendance gives you the benefit of real-time feedback and Q&A.
How much time do I need to invest weekly?
+Plan for 3-5 hours per week: 90 minutes for the live session, plus 2-3 hours for assignments (setting up accounts, writing pitches, responding to opportunities). The more you put in, the more you’ll get out.
What if I’m in a different time zone?
+Sessions are typically scheduled to accommodate multiple time zones. Before enrolling, email us your time zone and we’ll confirm the session times work for you. Recordings are always available as backup.
I run an agency—can I use this for clients?
+Absolutely. The Premium tier includes a VA training module specifically for scaling this as a service. Many agency owners use this Sprint to learn the system, then train their team to deliver it for clients.
What’s the difference between this and the Done-For-You service?
+The Sprint teaches you how to do journalist outreach yourself. You learn the system, write the pitches, and build the skill in-house.
The Earned Media Booster (Done-For-You) means we handle everything. You just pay per placement.
Choose Sprint if you want to build the capability. Choose DFY if you want results without learning the process.
How does the placement guarantee work?
+If you complete all 4 sessions, submit at least 15 pitches, and don’t get a single verified placement within 60 days of program completion, we refund your full investment. You’ll need to show your tracking spreadsheet as proof of effort. We’ve never had to issue a refund under this guarantee.
Ready to acquire the Earned Media Operating System?
Join the next cohort and learn the exact system that’s gotten clients featured in Forbes, HBR, and 100+ publications.
Prefer done-for-you? Try Earned Media Booster instead