Building Authority in a Competitive Insurance Market
How a focused earned media strategy delivered 15,500+ new monthly visitors in three months
International Insurance
The Client
Global insurance education and comparison platform
International Insurance helps educate consumers on the value of global medical and travel insurance. They provide resources for customers to research, compare, and purchase plans for international trips.
Company Size: 11-50 employees
Starting Point & Goals
When They Came To Us
- Organic Traffic: 47,190 visitors per month (Source: Ahrefs)
- Challenge: Needed to scale traffic without breaking the budget
- Goal: Find an affordable, performance-based solution
Our Strategic Focus
- Earn high-authority backlinks from health and travel publications
- Target insurance-specific industry sites
- Build topical relevance in the expat insurance niche
- Drive qualified traffic that converts
Our Process
Targeted cold email outreach via Mailshake
Keeping these goals in mind, our campaign focused on earning high-authority and legitimate backlinks by sending persuasive and personalized pitches to journalists and editors.
Strategy: Cold Email Outreach via Mailshake targeting health, travel, and insurance publications
The Results
Significant growth in just 3 months
High-Quality, Relevant Links Earned
We secured editorial placements and backlinks from authoritative publications in the health, travel, and insurance sectors:
Organic Traffic Growth
Phenomenal Increase in ~3 Months
| Initial Organic Traffic | Increased Organic Traffic | % Growth | Timeframe |
|---|---|---|---|
| 47,190/month | 62,709/month | +32.8% | ~3 months |
That’s 15,519 additional monthly visitors — qualified prospects actively searching for insurance information and solutions.
Summary
Our pay-for-performance journalist outreach service delivered these key benefits:
- Increased organic traffic by 32.8% on a reasonable budget
- Earned 7+ high-authority backlinks from DR 51-72 publications
- Strengthened topical relevance in the insurance and health sectors
- Built brand authority as a trusted resource for expat and travel insurance
- Drove qualified traffic that’s more likely to convert
Key Takeaways
- Niche relevance matters — Health and travel links drove targeted insurance traffic
- Quality beats quantity — 7 premium links from DR 50+ sites delivered 32% growth
- Fast results are possible — 3 months to significant traffic increase
- Budget-friendly scaling — Affordable approach for companies with 11-50 employees
- Editorial context wins — Real articles beat directory listings every time
Want Results Like These?
If your team wants results like this, here are the two smartest ways to work with us:
Delegate strategy, positioning, and outreach to us — we handle it end-to-end.
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