How Ridester Achieved 460% Organic Growth and Scaled from 0 to 1.5 Million Monthly Visitors in Under a Year
Introduction
Ridester is a comprehensive resource for rideshare and delivery drivers and customers, offering a mix of informational guides, tools, tutorials, and video courses. When they approached us in September 2017, they needed a strategic partner to accelerate their organic growth.
Company Size: Less than 10 employees
Campaign Duration: September 2017 – March 2019
Goals
Initial Status
When Ridester came to us:
- Their Domain Rating (DR) was 43 (Source: Ahrefs)
- Their monthly organic traffic was 102,939 visitors (Source: Ahrefs)
- They needed a cost-effective solution to compete in the competitive rideshare space
- They wanted to leverage Digital PR to establish thought leadership
Campaign Objectives
Based on client requirements, we established these goals:
- Devise a Performance Marketing based Digital PR campaign with pay-for-performance model
- Increase Ridester’s Domain Rating to improve search engine rankings
- Grow organic traffic for higher conversion rates and long-term visibility
- Establish founder Brett Helling as a thought leader in the rideshare industry
Process
Media Kit Creation
Developed a comprehensive media kit including visual assets, brand guidelines, logo variations, typography standards, and official brand colors to ensure consistent representation across all publications.
Visual Content Development
Created data-driven visual assets designed for maximum shareability and media pickup:
- 2 comprehensive infographics based on RIDES report data
- 1 interactive mapographic showing state-by-state earnings
- Complete written content for each visual asset
Performance-Based Digital PR
Launched a pay-for-performance journalist outreach campaign using HARO (now Connectively):
- Targeted high-authority publications in business, tech, and finance
- Personalized pitches to journalists seeking expert commentary
- Client only paid for successful earned placements
- Focus on establishing Brett Helling as industry thought leader
Visual Assets Created
Results
50+ High-Authority Backlinks Earned
Secured placements in top-tier publications with massive organic reach:
| Publication | Article Title | DR | Monthly Traffic |
|---|---|---|---|
| DICE | The Secret Sauce of Motivating Recruiting Teams | 81 | 399.4K |
| CMSWire | Are LinkedIn Groups Worth Your Marketing Resources? | 84 | 62.7K |
| Your Parking Space | The Top Ways to Earn A Side Income According to Experts | 85 | 299K |
| Cornerstone | 4 Ways You Can Turn the Tide From Outbound to Inbound Recruiting | 78 | 58.3K |
Domain Rating Growth: 43 to 58
Achieved significant DR increase on logarithmic scale:
| Initial DR | Final DR | Growth |
|---|---|---|
| 43 | 58 | +35% |
Note: DR uses a logarithmic scale, making each point significantly harder to achieve at higher levels.
Organic Traffic Explosion
| Initial Traffic | Final Traffic | Growth |
|---|---|---|
| 102,939/month | 577,000/month | 460% |
Client Testimonial
“DMR.agency delivered exceptional results for Ridester. Their strategic approach to digital PR and journalist outreach helped us achieve growth we couldn’t have imagined. Not only did they increase our domain authority and organic traffic significantly, but they also helped establish my personal brand as a thought leader in the rideshare industry. The pay-for-performance model meant we only paid for results, making this one of the most cost-effective marketing investments we’ve made.”
Summary
Our pay-for-performance Digital PR service delivered:
- Cost-effective growth: Pay-for-performance model ensured Ridester only invested in proven results, maximizing ROI while minimizing risk
- Sustainable authority: 50+ high-authority backlinks from tier-1 publications created lasting domain authority that continues to compound over time
- Thought leadership: Established Brett Helling as recognized industry expert, opening doors for future media opportunities and partnerships
- 460% organic traffic growth from 102,939 to 577,000 monthly visitors
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