$250K+ in Annual Revenue for a Premium Rugs E-commerce Brand (300% Growth)
How we scaled Alrug from struggling online store to $250,000 annual revenue through strategic SEO and content marketing
The Client
Alrug is an online retailer specializing in premium handmade rugs, serving a high-end market with an impressive average order value of $1,000. Despite offering exceptional quality products, they were struggling to gain visibility in an increasingly competitive e-commerce landscape.
The challenge? Breaking through the noise in a saturated market and establishing Alrug as the go-to destination for premium handmade rugs online.
Our Strategy
Power Page Creation
We created a comprehensive 4,000-word power page that became the cornerstone of their content strategy. This wasn’t just another blog post—it was a definitive resource that established Alrug as an authority in the handmade rugs space.
Visual Content Strategy
We designed and promoted a custom infographic that attracted high-quality backlinks from industry publications and design blogs, significantly boosting domain authority and referral traffic.
Comprehensive SEO Execution
- Technical SEO optimization
- On-site SEO improvements
- Content marketing strategy
- Email outreach for backlink acquisition
- Ongoing performance monitoring
The Results
Our years-long partnership with Alrug produced remarkable, sustained results:
Revenue Explosion
Within just 12 months, we increased sales by 300%, taking the business to a yearly revenue of $250,000. This wasn’t a temporary spike—it was sustainable, profitable growth.
Content That Performs
The power page we created now brings in 8% of their total traffic. That’s before we even started promoting it through SEO and content marketing—a testament to the quality and relevance of the content.
Long-Term Partnership
This wasn’t a one-time project. Our multi-year association demonstrates the kind of sustained, strategic partnership that drives continuous growth and adaptation in competitive markets.
Client Testimonial
“Working with DMR.agency has been transformational for our business. The strategic approach to SEO and content marketing didn’t just increase our traffic—it brought us the right kind of customers who appreciate quality and are ready to invest in premium handmade rugs. The results speak for themselves.”
Want Results Like These?
If your team wants to achieve similar growth for your e-commerce business, here are the two smartest ways to work with us:
Delegate strategy, positioning, and outreach to us — we handle it end-to-end.
Learn the process, acquire the skills, and execute in-house without an agency retainer.